Effective communication through market research
Fábio & AndréAbstract
Traditionally, pharmaceutical companies can find barriers to give their message to consumers, like government restrictions and high costs for DTC campaigns. But, it’s possible to use the media and journalists as allies for this purpose.The paper (a case study from colorectal cancer in Brazil) encourages researchers to think in different ways to communicate efficiently their messages and brands, showing how to make an effective communication through market research.
Fábio
Graduated in engineering (Mackenzie University) economics (University of Sao Paulo), and obtaining his graduation in Communication (University of Sao Paulo) this year.
He has over 5 years experience in Healthcare Industry and Market Research, initially working in panels and secondary data, and now coordinate more than 80 primary data projects per year.
Fábio is currently work for Hoffmann La Roche Pharmaceuticals in Brazil as a Market Research Analyst, and is interested in innovation and unconventional solutions and applications for researches.
André
Graduated in Statistics and currently obtaining his master degree in Sao Paulo Federal University of Medicine.
André is the Primary Market Research Manager for Hoffmann La Roche Pharmaceuticals in Brazil where held numerous positions since 1998.
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