FRONTIERS
Elisabeth Vorwerk
Senior Brand Intelligence Advisor
Consumer & Market Intelligence
Beiersdorf (NIVEA brands), Germany
Elisabeth Vorwerk, 49, has been an International Research Manager at Beiersdorf (NIVEA brands) for more than ten years, defining herself as ‘the voice of the consumer’ in the company. In the Consumer& Market Intelligence department she is responsible for International Trade Marketing , Regional Development and R&D. She is an expert regarding ‘Women + Beauty ‘and the topic of ‘Aging Society’. She started her career in the market research field as a marketing consultant for A.C. Nielsen, moved on to GUHL hair cosmetics as market research manager and then to Beiersdorf. Her background as teacher of mathematics and geography tells a lot about her passion for world wide topics, people and precision
KEEP ME INFORMED |