ESOMAR Excellence Award nominees for Best Paper 2009/2010

Latin America 2010

Looking for Eric
In the search of the HUB consumers
Luiz Sá Lucas & Leonardo Soares, Ibope Inteligência, Brazil
Seizing opportunities inside the crisis
Increasing the value of a pasta brand, case study
Monica Kleiman, GfK, Argentina
Mercedes Mahlknecht, Molinos, Argentina

Billion Dollar Baby
Leveraging Mobile Technology for Research Applications in India
Madhumita Chakraborty, PepsiCo, India
Sandeep Arora, Datamatics Global Services Limited, India
Market research
The pathway from consumer needs to final products
Gloria Jun Zhang and Qing Tan, Horizon Research Consultancy Group, China
Minghui Zhu, China Vanke, China

Health 2.0
Social media as the central nervous system for learning about epilepsy
Niels Schillewaert, InSites, Belgium
Rene Hansen & Rudi Van Campenhout, UCB Pharma, Belgium
Recognizing hidden factors in healthcare innovation
A high reliability operating room for Mayo Clinic
Laura Lee, Mayo Clinic, US

Brands and consumers co-creation
A collaboration panel
Carla Mayumi, Box 1824, Brazil
Fabio Paiva, PepsiCo do Brazil, Brazil
Even better than the real thing
Understanding generation Y's definition of 'authenticity' for the Levi's brand
Joeri Van den Bergh & Tom De Ruyck, InSites Consulting, Belgium
Dirk Van Kemseke, Levi Strauss Europe, Middle East and North Africa, Belgium

Cultural differences: draw or barrier?
Optimizing engagement in multinational online communities
Manila Austin, Communispace, USA
It works for us but does it work for them?
How online research communities work for consumers invited to participate
Steven Cierpicki & Daniel Alexander, Colmar Brunton, Australia
Lou Rubie, Mars Food, Australia
Ray Poynter, The Future Place, UK

The longest day
Cultural differences in CSR
Tom De Ruyck, Niels Schillewaert, Annelies Verhaeghe & Micheal Friedman, InSites Consulting, Belgium
The future of work
Keith Bailey, Nokia, UK
Andy Dexter, Leanne Tomasevic & Adam Chmielowski, Truth, UK
Evaluating social mission projects in emerging & bottom of the pyramid markets
An innovative behaviour measurement methodology
Raghavan Srinivasan & Astiti Suhirman, TNS Indonesia
Namita Mediratta, Unilever Indonesia