Qualitative 2007

• Overview
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2007 events

• Retail
• Asia Pacific
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• Luxury Brands
• WM3
• Congress 2007
• Panel Research
• Qualitative
• Fragrance

Official Knowledge Partner

Qualitative Research in the 21st Century

Esteban Socorro

CSD Global Customized Knowledge & Insights Director, Coca-Cola, USA

Esteban is a Sociologist from the university of Buenos Aires. For the last 16 years he had been working on the Research area in different companies such as Bases and Kraft.

In 1996 he joined the Coca~Cola Company in Argentina were he worked as Regional Knowledge & Insights Manager,  Divisional Knowledge & Insights Manager for South Latin Division and currently as the Global Customized Research Director based in USA.

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