| SUNDAY, 12 SEPTEMBER08.00-17.00 |
| 08.00 - 09.00 |
WORKSHOP REGISTRATION
at the Athens Hilton |
| 09.00 - 17.00 |
WORKSHOPS (IN PARALLEL)
|
|
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MONDAY, 13 SEPTEMBER 08.00-21.00
- Open Exhibition (16.00 - 18.30) |
| 08.00 - 09.00 |
WORKSHOP AND CONGRESS REGISTRATION
at the Athens Hilton |
| 09.00 - 17.00 |
WORKSHOPS (IN PARALLEL)
|
| 17.30 - 18.30 |
ASK THE EXPERT  |
Do you have questions on specific methodologies, concepts or ideas? Do you need some guidance? Why not take this opportunity to “ask the expert”. Experts will be on hand to help you analyse the issues and find the answers you are looking for. This is an open session available to anyone who is interested. The following experts will be available for 1 hour to help you with any questions you may have on the following subjects:
ESOMAR – MEET THE PRESIDENT
Gunilla Broadbent, President, GB Global Positioning, Europe & USA and ESOMAR President
EVIDENCE BASED CONSULTANCY
David Smith, Director, DVL Smith Limited, UK
SEMIOTICS
Malcolm Evans, Founding Partner, Space Doctors, UK
WHAT SHOULD RESEARCHERS DO ABOUT NEUROSCIENCE?
David Penn, Managing Director, Conquest, UK
WORD OF MOUTH
Laurent Flores, Founder, CRMMETRIX, France
|
| 19.00 - 21.00 |
WELCOME RECEPTION
at the Athens Hilton |
|
|
TUESDAY, 14 SEPTEMBER 09.00-18.00
- Exhibition (all day) |
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MAIN MEETING ROOM - TERPSICHORE |
| 09.00 - 09.40 |
OPENING AND WELCOME |
| 09.40 - 10.25 |
KEYNOTE
Grab the diverse world
Shombit Sengupta, Founder & Chairman, Shining Consulting |
| 10.25 - 10.40 |
Company Presentation
Nipo Software
in Main Meeting Room - Terpsichore |
| 10.25 - 11.05 |
BREAK in the Exhibition Area |
| 11.05 - 12.45 |
SESSIONS IN PARALLEL |
|
MAIN MEETING ROOM -
TERPSICHORE
|
PARALLEL 1 -
HESPERIDES
|
PARALLEL 2 -
THALIA
|
2010 AND BEYOND:
CHALLENGES AND OPPORTUNITIES |
THE CONVERSATION REVOLUTION: FROM CONVERSATIONS
TO INSIGHTS |
THE DISCUSSION SPACE |
MAIN MEETING ROOM - TERPSICHORE
2010 AND BEYOND: CHALLENGES AND OPPORTUNITIES
| 11.05 - 11.10 |
Introduction by Session Chair:
Dieter Korczak, GP Forschungsgruppe, ESOMAR Council, Germany |
| 11.10 - 11.30 |
From Iliad to Odyssey
The odyssey of our profession
C. Frederic John, MasterCard Worldwide, USA |
| 11.30 - 11.50 |
License to peek?
A primer on data collection on digital platforms
George Pappachen, Kantar, USA
Richard Coombe, Kantar Operations, UK |
| 11.50 - 12.10 |
The future of forecasting is here
Did simulated test markets evolve as anticipated…and what are the new expectations?
Lee Markowitz, Ipsos Marketing, USA |
| 12.10 - 12.25 |
DISCUSSION |
PARALLEL 1 - HESPERIDES
THE CONVERSATION REVOLUTION: FROM CONVERSATIONS TO INSIGHTS
| 11.05 - 11.10 |
Introduction by Session Chair:
Fiona Blades, MESH Planning, UK |
| 11.10 - 11.30 |
Beyond the buzz and towards robustness
Researching the social web in valid and reliable ways
Anthony Hamelle, linkfluence, France
Guilhem Fouetillou, linkfluence, France
Thomas Perry, Q I Agentur für Forschung, Germany
Jennifer Picard, linkfluence, France
Oliver Tabino, linkfluence, Germany |
| 11.30 - 11.50 |
What online behavior reveals about digital culture
Identifying themes and interpreting them for insight
Christian Kugel, VivaKi, USA
Ellen Bird, VivaKi, USA |
| 11.50 - 12.10 |
From clipboards to online research communities
A cross-cultural review of respondents’ perceptions
Steve Cierpicki, Colmar Brunton, Australia
Jakie Lorch, SSI, USA
Cam Davis, Social Data Research, Canada
Ray Poynter, The Future Place, UK
Bill Zuo, SSI, China
Catherine Eddy, Nielsen, Indonesia |
| 12.10 - 12.30 |
Is there a future for "real" qualitative market research interviewing in the digital age?
Neil McPhee, Nuance Research, UK |
| 12.30 - 12.45 |
DISCUSSION |
Parallel 2 - THALIA
THE DISCUSSION SPACE
|
| 12.45 - 13.00 |
Company Presentation
Survey Sampling International
in Main Meeting Room - Terpsichore |
Company Presentation
E-Tabs Automated Charting and Reporting
in Parallel 1 - Hesperides |
| 12.45 - 14.00 |
LUNCH |
| 14.00 - 15.40 |
SESSIONS IN PARALLEL |
|
MAIN MEETING ROOM -
TERPSICHORE
|
PARALLEL 1 -
HESPERIDES
|
PARALLEL 2 -
THALIA
|
THE CONVERSATION REVOLUTION: BRANDS
AND PEOPLE DIALOGUES |
2010 AND BEYOND:
A WORLD TOUR OF METHODS
AND SKILLS - PECHA KUCHA |
THE DISCUSSION SPACE |
MAIN MEETING ROOM - TERPSICHORE
THE CONVERSATION REVOLUTION: BRANDS AND PEOPLE DIALOGUES
| 14.00 - 14.05 |
Introduction by Session Chair:
Silke Muenster, Coca-Cola Europe Group, Germany |
| 14.05 - 14.25 |
Advocacy – Harnessing the power of the consumer
Creating a marketing program to encourage online and offline advocacy
Stephen Phillips, Spring Research, UK
Catherine Willis, LG Electronics, USA |
| 14.25 - 14.45 |
Vive la différence
Understanding, embracing and evolving MROCs globally
Paul Child, Virtual Surveys, UK
Richard Shaw, Virtual Surveys, UK
Tom Skilbeck, Cimigo, Vietnam
Kate Fleming, Diageo, UK |
| 14.45 - 15.05 |
Exploring the world of water
Fusing contemporary research methods
Tom De Ruyck, InSites Consulting, Belgium
Annelies Verhaeghe, InSites Consulting, Belgium
Michel Rogeaux, Danone Global R&D, France |
| 15.05 - 15.25 |
The digital world of children and young adolescents
Children’s emotional engagement with digital media
Barbie Clarke, Family Kids and Youth, and University of Cambridge, UK
Andrew Harrison, Carphone Warehouse and BestBuy Mobile, UK
Marc Goodchild, BBC, UK |
| 15.25 - 15.40 |
DISCUSSION |
PARALLEL 1 - HESPERIDES
2010 AND BEYOND: A WORLD TOUR OF METHODS AND SKILLS - PECHA KUCHA
| 14.00 - 14.05 |
Introduction by Session Chair:
Niels Schillewaert, InSites Consulting and Vlerick Leuven Gent Management School, Belgium |
| 14.05 - 15.40 |
How social media is democratizing research
Sean Case, Peanut Labs, USA |
The future of brand tracking must be leaner and more focused
A radical new approach
Adhil Patel, TNS, South Africa |
"There must be some way out of here", said the joker to the thief...
Unlock the power of storytelling
David Smith, DVL Smith, UK
Patrick Young, DVL Smith, UK |
The myth of segmentation
Or how to move beyond
Jochum Stienstra, Ferro Explore!, Netherlands |
Having hard time launching innovations in Russia
Marcin Penconek, Nielsen BASES, Poland |
Mind the GAP!
A Visual Journey across the Indian Divide
Pravin Shekar, The Social Catalyst, India |
| DISCUSSION |
Parallel 2 - THALIA
THE DISCUSSION SPACE
| 14.00 - 14.05 |
Introduction by Session Chair:
Jeff Hunter, General Mills, USA |
| 14.05 - 14.50 |
CLIENT ROUND TABLE
An opportunity to discuss, exchange ideas, determine best practice and explore solutions to the challenges of life on the client side
- This session is by invitation only
|
| 14.50 - 14.55 |
Introduction by Session Chair:
Dieter Korczak, GP Forschungsgruppe, ESOMAR Council, Germany |
| 14.55 - 15.40 |
INTERACTIVE SESSION
Connecting the dots across different pricing studies: assumptions, myths and truths |
Janus and the changing face of pricing research
Anne Favrelle, SKIM, Switzerland
Maureen Arink, SKIM, Switzerland
Vicky Nef, SKIM, Switzerland |
|
| 15.40 - 15.55 |
Company Presentation
Ipsos Observer
in Main Meeting Room - Terpsichore |
Company Presentation
Tobii Technology
in Parallel 1 - Hesperides |
| 15.40 - 16.20 |
BREAK in the Exhibition Area |
| 16.20 - 17.55 |
SESSIONS IN PARALLEL |
|
MAIN MEETING ROOM -
TERPSICHORE
|
PARALLEL 1 -
HESPERIDES
|
PARALLEL 2 -
THALIA
|
2010 AND BEYOND:
GENERATING INSIGHTS |
CONNECTING THE DOTS …AN INTEGRATED RESEARCH
APPROACH: FAST TRACK |
THE DISCUSSION SPACE |
|
THE TALENT CONTEST |
|
MAIN MEETING ROOM - TERPSICHORE
2010 AND BEYOND: GENERATING INSIGHTS
| 16.20 - 16.25 |
Introduction by Session Chair:
Luis Arnal, Insitum, Mexico/Brazil |
| 16.25 - 16.45 |
Project Hijack
Step changing our dialogue with teens
Beth Corte-Real, Coca-Cola Great Britain and Ireland, UK
Philip McNaughton, Face, UK |
| 16.45 - 17.05 |
Feelings you can bank on
How customers’ emotions can reveal actionable insights for business
Orlando Wood, BrainJuicer, UK
Sarajit Mitra, HSBC Holdings, UK
Bhavya Shah, HSBC Holdings, UK |
| 17.05 - 17.25 |
Using online bulletin boards to develop high value corporate strategy
Penny Mesure, Observant, UK
Orla McGouran, Brand Intelligence, Philips, Netherlands
Michael Feehan, Observant, UK |
| 17.25 - 17.45 |
How to shape future health and beauty shopping
Co-research before co-marketing
Andreas Onnen, Procter&Gamble, Germany
Marion Tamme, GIM - Gesellschaft für Innovative Marktforschung, Germany
Ulrike Weingard-Moder, Procter&Gamble, Germany
Christian Wenger, GIM - Gesellschaft für Innovative Marktforschung, Germany |
| 17.45 - 17.55 |
DISCUSSION |
PARALLEL 1 - HESPERIDES
CONNECTING THE DOTS …AN INTEGRATED RESEARCH APPROACH: FAST TRACK
| 16.20 - 16.25 |
Introduction by Session Chair:
Petros Bouchoris, Nestle Hellas, Greece |
| 16.25 - 16.35 |
Getting into the real world of the shopper
Using eye tracking in a multi mode research approach
Wim Hamaekers, Rogil Marketing & Sensory Research, Belgium
Ludovic Depoortere, Rogil Marketing & Sensory Research, Belgium |
| 16.35 - 16.45 |
What the buzz?!!
An integrated approach for generation now
Kristin Hickey, ruby cha cha, Australia
Annette Druce, Pernod Ricard Pacific, Australia |
| 16.45 - 16.55 |
DISCUSSION |
PARALLEL 1 - HESPERIDES
THE TALENT CONTEST
| 16.55 - 17.45 |
Chaired by:
Jeff Hunter, General Mills, USA |
RESEARCH SUPERSTAR – The semi-finals
This year ESOMAR is looking for its second Research Superstar. Show us how you can dazzle an audience and think on your feet without the crutch of PowerPoint. Apply now |
Parallel 2 - THALIA
THE DISCUSSION SPACE
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|
MAIN MEETING ROOM - TERPSICHORE |
| 18.00 - 19.00 |
AGM (Annual General Meeting) |
| 20.00 - 24.00 |
ESOMAR Evening event |
|
at The Nasioutzik Estate Museum (Spata Attiki).
Details of transportation are available from the ESOMAR team at the registration desk at the Athens Hilton |
|
|
WEDNESDAY, 15 SEPTEMBER 09.00-16.45
- Exhibition (all day) |
| 09.00 - 10.20 |
SESSIONS IN PARALLEL |
|
MAIN MEETING ROOM -
TERPSICHORE
|
PARALLEL 1 -
HESPERIDES
|
PARALLEL 2 -
THALIA
|
CONNECTING THE DOTS:
CHALLENGING THE WAY WE THINK |
THE CONVERSATION REVOLUTION: A KALEIDOSCOPE OF APPROACHES – FAST TRACK |
THE DISCUSSION SPACE |
MAIN MEETING ROOM - TERPSICHORE
CONNECTING THE DOTS: CHALLENGING THE WAY WE THINK
| 09.00 - 09.05 |
Introduction by Session Chair:
Piyul Mukherjee, Quipper Research, India |
| 09.05 - 09.25 |
Damasio: a starting point for integrating neuroscience findings into retail research
Cristina De Balanzo, TNS, UK
Nuria Serrano, University of Ramon Llull, Spain
Siemon Scamell-Katz, TNS Magasin, UK |
| 09.25 - 09.45 |
The collective brain
Why market research will be over-run by the software powerhouses, and what you can do to compete
Rex Briggs, Marketing Evolution, USA |
| 09.45 - 10.05 |
Insight, cultural diversity, revolutionary change
Joined-up semiotic thinking for developing markets
Malcolm Evans, Space Doctors, UK
Hamsini Shivakumar, Leapfrog Strategy Consulting, India |
| 10.05 - 10.20 |
DISCUSSION |
PARALLEL 1 - HESPERIDES
THE CONVERSATION REVOLUTION: A KALEIDOSCOPE OF APPROACHES – FAST TRACK
| 09.00 - 09.05 |
Introduction by Session Chair:
Fiona Blades, MESH Planning, UK |
| 09.05 - 09.20 |
3 screen measurement: Soccer World Cup 2010
Re-defining “multi-modal” research to understand audience engagement
Hala Makowska, The Nielsen Company, USA
Sean Conry & Dave King, Techneos Systems, Canada |
| 09.20 - 09.35 |
Looking for the fire not the smoke
How the social brain helps us understand contagion
David Penn, Conquest, UK |
| 09.35 - 09.50 |
Semiotics of behaviour change
Decoding the community narrative
Amrita Sood, GfK NOP, UK
Simon Pulman-Jones, GfK NOP, UK |
| 09.50 - 10.05 |
Digital characters
A living, breathing, on-line segmentation soap-opera for insight generation
John Kearon, BrainJuicer, UK |
| 10.05 - 10.20 |
DISCUSSION |
Parallel 2 - THALIA
THE DISCUSSION SPACE
|
| 10.20 - 10.35 |
Company Presentation
Toluna
in Main Meeting Room - Terpsichore |
Company Presentation
WARC
in Parallel 1 - Hesperides |
| 10.20 - 11.00 |
BREAK in the Exhibition Area |
| 11.00 - 12.15 |
SESSIONS IN PARALLEL |
|
MAIN MEETING ROOM -
TERPSICHORE
|
PARALLEL 1 -
HESPERIDES
|
PARALLEL 2 -
THALIA
|
CONNECTING THE DOTS:
NEW SOLUTIONS TO OLD PROBLEMS |
ESOMAR SESSION
THE FUTURE OF PRIVACY |
THE DISCUSSION SPACE |
MAIN MEETING ROOM - TERPSICHORE
CONNECTING THE DOTS: NEW SOLUTIONS TO OLD PROBLEMS
| 11.00 - 11.05 |
Introduction by Session Chair:
André Linden, SOREMARTEC/ Ferrero, Luxembourg |
| 11.05 - 11.25 |
Coca-Cola Europe and the philosopher’s stone
Crafting a Win-Win-Win situation
Patricio Pagani, Infotools, New Zealand
Richard Raubik, The Coca-Cola Company, Austria
James May, Kantar Group, USA |
| 11.25 - 11.45 |
Don't take action based on this paper
Secrets of effective subconscious communication
Maya Bourdeau, Attune, USA
Omar Mahmoud, UNICEF, Switzerland |
| 11.45 - 12.05 |
Marrying CRM analytics with research insights to formulate the best in class customer loyalty strategy
Andy Kung, Manager, Shangri-La Hotels and Resorts, Hong Kong
James Wong King Fai, Independent Consultant, Hong Kong |
| 12.05 - 12.15 |
DISCUSSION |
PARALLEL 1 - HESPERIDES
ESOMAR SESSION
THE FUTURE OF PRIVACY
| 11.00 - 11.05 |
Chaired by:
Adam Phillips, Chair of ESOMAR Professional Standards Committee and Legal Committees |
| GUEST SPEAKERS: |
| 11.05 - 11.25 |
Regional versus global approach to data protection
David Smith, Deputy Commissioner and Director of Data Protection, UK |
| 11.25 - 11.40 |
Latest developments and North America
David Stark, Past President, MRIA, Canada |
| 11.40 - 11.55 |
Protecting respondents’ privacy online
Bruno Colin, Global Managing Director, Operations & IT, GfK, France |
| 11.55 - 12.15 |
Panel Discussion
Future challenges for market, social and opinion research |
Parallel 2 - THALIA
THE DISCUSSION SPACE
| 11.00 - 11.5 |
Introduction by Session Chair:
Luis Arnal, Insitum, Mexico/Brazil |
| 11.05 - 12.15 |
MASTERCLASS
A practical tour of where market research is heading |
New market research
A postmodern odyssey
Jennifer Picard, linkfluence, France
Lee Ryan, TNS, Singapore
Tom Ewing, Kantar Operations, UK
Steve August, Revelation, USA |
|
| 12.15 - 12.30 |
Company Presentation
Confirmit
in Main Meeting Room - Terpsichore |
| 12.15 - 13.30 |
LUNCH |
|
MAIN MEETING ROOM - TERPSICHORE |
| 13.30 - 14.00 |
THE TALENT CONTEST |
|
Chaired by: Jeff Hunter, General Mills, USA
RESEARCH SUPERSTAR - The final round and winner announcement
|
| 14.00 - 14.50 |
YOUNG RESEARCHER OF THE YEAR - The Final Round |
|
Chaired by: Gunilla Broadbent, ESOMAR President
|
| 14.05 - 14.20 |
Learning to Love Less
Understanding how to promote energy-saving behaviour through public information communications
Catherine Fish, BrainJuicer, UK |
| 14.20 - 14.35 |
The potential of environmentally sound, energy efficient technologies and their usage in SMEs in India
Abhishek Sharma, QED Research, India |
| 14.35 - 14.50 |
Understanding and Bridging Digital Divides within Africa
Hannah Bowen, InterMedia, USA |
| 14.50 - 15.20 |
BREAK in the Exhibition Area |
| 15.20 - 15.35 |
PRESENTATION OF ESOMAR AWARDS |
|
Chaired by: Gunilla Broadbent, ESOMAR President
CONGRESS AWARDS
• Best case history
• Best methodological paper
• Best paper overall – the ‘Fernanda Monti Award’
EXCELLENCE AWARD
The best paper presented at an ESOMAR event
YOUNG RESEARCHER OF THE YEAR AWARD
Competition inviting the best young minds in the industry to produce new research projects addressing global societal issues.
|
| 15.35 - 16.20 |
KEYNOTE
The changing face of market research: from technocrats to talent scouts
Paul Marsden, Social Psychologist and Author |
| 16.20 - 16.30 |
CLOSING |
16.30 -
|
FAREWELL DRINKS in the Exhibition Area |
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