ODYSSEY 2010
THE CHANGING FACE OF MARKET RESEARCH
ATHENS / 12 – 15 SEPTEMBER

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Annelies Verhaeghe

Annelies Verhaeghe is Senior Consultant at the ForwaR&D lab department at InSites Consulting. At the ForwaR&D Lab's she is in charge of the development of new methods and tools which enable us to fill blind spots in consumer understanding. Currently, She is engaging in online observational research and text analytics but in the past she has been involved in connected research, online panel research and innovation research.

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Adam Phillips

Chair of ESOMAR Professional Standards and Legal Committees

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Adhil Patel

Adhil Heads up the Thought Leadership division at the TNS Global Brand Equity Centre, which comprises R&D, Stats, Knowledge Management and Training. He is also a Brand Equity expert, with over 10 years experience in the field. B. Science (Statistics & Economics) at University of Cape Town. Sector involvement has been varied, from Consumer (tobacco, beverages, fast food, oral care, pet care) to Technology (software, handsets, hardware) to Finance (credit, debit, banks)

Adhil is based in Cape Town, South Africa, but travels extensively to Europe, USA and APAC for client engagements as well as training and conferences. He has authored or co-authored 3 SAMRA papers previously (2005, 2006, 2010), and has presented at the annual conference of the Society for Chaos Theory in Psychology and the Life Sciences (SCTPLS, 2009)

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Amrita Sood

Amrita Sood is Divisional Director, Qualitative at GfK NOP Social Research. She holds a BSc (hons) Psychology, and an MSc in Marketing from Strathclyde Business School. Amrita has presented papers on citizen journalism and research at ESOMAR Congress 2008 (September 08) and Research 09, the Annual Conference of the Market Research Society (March 09). She also presented earlier this year at Research 10, on the topic of semiotics and behaviour change.

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Anne Favrelle

Anne Favrelle is Project Director pricing at SKIM. She worked at Procter & Gamble for 12 years, building pricing and volume forecasting capabilities across regions (Western Europe, Central & Eastern Europe, Middle East and Africa) and categories (Laundry, Beauty, Healthcare). Anne started at Ciba Geigy (pharmaceuticals) and holds a master degree in genetics as well as a marketing degree (IMIS, Lyon) specializing in marketing for pharmaceutical companies. Anne presented at SKIM Software in Berlin in 2005 and at IBF in Amsterdam in 2003 and 2006.

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Andy Kung

Andy Kung is a seasoned professional with more than 16 years experiences in marketing research and CRM analytics. Andy began his profession from the research supplier side where he spent 8 years with the leading market research firms including Nielsen, TNS & Synovate. He then started up his own consultancy business specialized in the area of data mining and analytical CRM and was later employed by Prudential Assurance as CRM Manager. Having spent almost two years at Prudential, Andy joined Hong Kong Disneyland as the grand opening team and headed the Research and Forecasting department for five years. Andy later spent a short tenure at Hong Kong Jockey Club led their market intelligence division.

He currently works for Shangri-La Hotel & Resorts as the Manager, Loyalty Marketing and CRM and focus on analyzing customer data, developing loyalty marketing strategies and projecting customer life-time value. Andy is also an active conference speaker who enjoys knowledge sharing. Andy has a Bachelor degree in Mathematics and a Graduate Diploma in Statistics & Operation Research from RMIT University, Australia.

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Andreas Onnen

Andreas Onnen is Head of Consumer and Market Knowledge for Procter&Gamble Germany/Austria/Switzerland. His drive for improving the life of more consumers lead him to a career in market research at P&G. In 15 years of international experience he developed a broad methodological background that forms the basis for a lot of in-depth work on understanding emerging consumer and shopper needs.

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Anthony Hamelle

Anthony Hamelle is fond of understanding the world around him … and his clients! In his capacity as VP for opinion & market research at linkfluence, he both develops and applies novel and rigorous ways that generate insights through social media research (collection and analysis of spontaneous opinions published on blogs, forums, etc.). An associate lecturer in New Media & Market Research at University Paris Sorbonne (Celsa), he holds a Master’s degree in Computer & Communications Law from the London School of Economics and a Master’s degree in Law from University Paris X. Prior to joining linkfluence, he had held positions as department manager at Occurrence, an independent French research agency, and public affairs consultant at Euro RSCG C&O (Havas Group).

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Barbie Clarke

Barbie completed her PhD in child and adolescent psychosocial development at the University of Cambridge, and has been a child and youth researcher for over 20 years.

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Beth Corte-Real

Beth Corte-Real is European Knowledge and Insights Manager - Sparkling Portfolio at Coca-Cola. Originally from the U.S., Beth has held several senior roles in market research and insights over last 15 years - including roles at Tropicana, Carlsberg and currently at Coca-Cola Great Britain where she heads up the insight and planning team for the sparkling brand portfolio. The research and insight landscape has evolved tremendously over the last 10 years and Beth’s passion is to bring new ways developing consumer insights that challenge businesses to step-change they way they “talk” to consumers – especially youth. Beth has pioneered new thinking into brand strategy and specifically landing insights into action. She has contributed regularly at MRS conferences speaking about co-creation and online community research together with key agency partners, FACE.

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Bill Blyth

Bill Blyth is Global Methods Director at TNS. He joined the company in 1982 via Audits of Great Britain and has worked in many roles on both the continuous and custom sides of the business. In recent years he has concentrated on design, best practice and quality in large scale international studies.

His industry work includes being a past Chairman of the UK MRS, AMSO the UK trade association and EFAMRO. He currently chairs ISO TC225, the body that oversees the international quality standard for survey research. He has written and presented extensively on survey research particularly in the areas of quality and the application of technology to data collection.

Athens will be the fifth decade in which he has contributed a paper at the Annual Esomar Conference.

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Bill Zuo

Bill, a member of the SSI Asia Pacific management team, has a leading role in expanding SSI business in North Asia. He has over 10 years of Marketing Research experience within the region as well as local expertise in client services and panel management.

Prior to joining SSI Asia Pacific, Bill was responsible for educating Synovate’s clients and researchers in online methodology, and was instrumental in the creation of a local online operations team to improve client experience. He was given the Synovate Global WOW Award for his work developing an online ad measurement tool. Prior to that, Bill worked for Nielsen Online Research Services in Australia and AIP in Shanghai.

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Bruno Colin

Bruno Colin is Global Director at GfK Custom Research. His main remit is to manage technologies for GfK Operations through the standardisation of all main key Ops functions, for both software and associated processes, in order to ensure the optimum leading-edge service.

Bruno has 25 years of experience in Market Research industry, in all sectors (Retail and Consumer Panels, Audience Measurement, Ad-hoc) and all domains (Operations, Modeling, Research and Consulting).

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Cam Davis

Cam Davis labels himself as an opportunity insight researcher who initially started out as a professor in the robust and rigorous academic world and but soon ended up exploring and applying innovative research methods in the dynamic corporate world. He likes to climb mountains because they are there. He is past President of his Canadian Marketing Research Association. He is the former Dean of accreditation and professional development for the Association. He is the past editor of the Canadian Journal of Marketing Research. He is a member of the Canadian ISO market research team. He is currently an adjunct professor at the University of Waterloo, Canada. He loves research and embraces everything that the Internet can possible offer, albeit with a sceptical open eye.

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Catherine Eddy

Catherine in Executive Director of Nielsens’ Consumer Research businesses in Indonesia and Vietnam. She has lived worked in Indonesia since late 2004. She originates from Australia and has 20 years experience in the market research industry.

Catherine has worked as an academic and applied researcher at the University of South Australia, lectured in Marketing and Consumer Behaviour for the University of Adelaide’s Hong Kong MBA program as well as for Monash University’s programs in Jakarta. Her area of academic research is service quality and satisfaction.

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Catherine Willis

Catherine is Senior Manager of Insight Marketing for LG Electronics US. She covers the consumer electronics and home appliances industries focusing on marketing communications, shopper, and brand strategy insights.

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Christian Kugel

Christian’s career spans marketing strategy, research, digital and emerging media. As a veteran of Denuo, Millward Brown and Starcom Worldwide, he has developed an expansive perspective on how people interact with brands, each other and media. In his current role, Christian is SVP at Publicis Groupe’s VivaKi unit, where he works with senior leadership to drive the organization’s reputation and revenue. He is based in Chicago.

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Cristina de Balanzó Bono

Cristina has eleven years experience in advertising agencies, including the position of Strategic Planner at McCann Erickson from 2004 to 2009. She holds a degree in Sociology and recently completed her PhD in Communication. She has written and spoken on the subjects of neuromarketing, and consumer insight/creativity. Her doctoral thesis deals with improving advertising effectiveness and consumer insight using a cognitive neuroscience approach. Cristina now works as Global Head of Neuroscience at TNS, UK. She is also member of the Strategy and Creativity Research Group at the Ramon Llull University in Spain. She combines this with teaching appointments at universities and schools of marketing and communication.

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David G. Bakken

Prior to launching his own consulting practice in 2009, David was Executive Vice President and Chief Scientist at Harris Interactive, where he headed the marketing science and research methodology teams and served on the firm’s senior management team. David specializes in the design and implementation of fact-based solutions in the areas of innovation, pricing, and customer experience for clients in a wide variety of industries including FMCG, automotive, healthcare, technology, and financial services.

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David Penn

David Penn is MD and founder of leading edge agency Conquest. He has a wealth of experience in marketing and research spanning both client and agency. David is widely regarded as a thought leader in brand and communications research, and has published and presented some groundbreaking work on neuroscience and metaphor. In 2008 he developed and launched the award-winning Metaphorix® tool which measures emotional engagement via visualisations of primary metaphors.

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David Smith

David Smith is Director of DVL Smith Group, UK. He has 25 years marketing intelligence experience, most recently as CEO of a UK top ten market research agency.

David holds a PhD in Organisational Psychology from the University of London. He is a Fellow of the Market Research Society, a Fellow of the Chartered Institute of Marketing, and is also a Fellow of the Institute of Management Consultants. He is a Professor at the University of Hertfordshire Business School and a former Chairman of the UK Market Research Society.

He has won numerous awards from the Market Research Society, ESOMAR and other bodies, and holds the MRS Silver Medal. He is the author of ‘Inside Information – Making Sense of Marketing Data’ and ‘The Art & Science of Interpreting Market Research Evidence’.

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David Smith

David Smith is the Deputy Commissioner with responsibility for the Data Protection supervisory functions of the Information Commissioner’s Office (ICO) based in Wilmslow, Cheshire.

As well as providing Data Protection leadership across the Information Commissioner’s Office, David has direct responsibility for oversight of its Strategic Liaison Division which develops and manages the ICO’s relations with its key stakeholders. He is a member of both the Commissioner’s Management Board and Executive Team.

The international aspects of David’s work involve him in representing the UK on the Article 29 Working Party of European Supervisory Authorities set up under the Data Protection Directive. In addition he was the Chairman of the data protection supervisory body for Europol from October 2006 to October 2009.

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David Stark

David W. Stark, CIPP, is Vice-President of Compliance and Privacy with GfK. From April 2009 to March 2010, he served as President of Canada’s Marketing Research and Intelligence Association. During his term in office, David launched the MRIA Privacy Forum, and he developed positive working relationships with the Office of the Privacy Commissioner of Canada.

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Dirk Frank

Dirk Frank, Managing Director of ISM Global Dynamics, an international research and consulting firm, is a graduated psychologist who has been in the research business for over two decades now. He is an expert in psychological research methodologies. Further, Dirk is an honorary professor at the University of Applied Sciences Pforzheim, Department of Economics and Law, and a lecturer at the Goethe University Frankfurt, Department of Psychology, with a focus on research and evaluation methods.

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Ellen Bird

In the past two years, Ellen has established herself as a leading expert in digital culture within Publicis Groupe’s VivaKi unit. Prior to her role in VivaKi, Ellen was with Denuo and Starcom Worldwide, where she managed digital and new media marketing efforts for blue chip accounts including Hewlett-Packard, Bank of America and Disney. She is based in Chicago.

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Florian Bauer

Dr. Florian Bauer studied Psychology and Economics at the Technical University in Darm-stadt, at MIT, and at Harvard University. He devoted himself to research into decision anomalies and the psychology of pricing, which were also the subject of his doctorate. Starting his career as a strategy consultant at Booz, Allen & Hamilton 1996, he joined with two colleagues in founding Vocatus AG in Munich in 1999, a full-service market research in-stitute that now employs over 50 researchers. In 2005 he won the ‘German Market Research Award‘ for the ‘Study of the Year‘ for which Vocatus was and is nominated again 2008 and 2010. In 2006 and 2007 he was nominated for the ESOMAR “Best Paper Award”.

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Frederic John

Fred John is part of MasterCard’s global intelligence team, responsible for managing global research efforts, including those related to corporate reputation and new product development. He is also responsible for developing and carrying out professional skills and insights training programs for internal staff at MasterCard.

Fred has been in the survey research field since 1978, holding senior positions with a number of leading suppliers, including Yankelovich Partners, where he was responsible for their global network, before joining MasterCard in 2001.

Fred is an active member of ESOMAR and a recognized expert on international research and global marketing, as well as a keen observer of the industry itself. His paper on the downside of supplier consolidation was named the best presentation of 2004 by Research Conference Reports.

Fred received his BA and MA from New York University, and did graduate work at Colombia University, and holds degrees in political science and historical musicology.

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George Pappachen

George Pappachen is Chief Privacy Officer at Kantar/WPP. George contributes to the development and implementation of a comprehensive data strategy by guiding privacy and information governance policy across the Group and he works directly with internal and external clients on these issues. George is also an attorney with background in technology, advertising, and media. George is a graduate of the University of Florida, US.

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Hamsini Shivakumar

Director of Leapfrog Strategy Consulting, she is an accomplished brand strategist, researcher and communications thinker with over two decades of experience. Loves studying human nature, with its myriad nuances and contradictions. Has a particular interest in developing new frameworks for addressing classic and new age branding issues. Published a WPP-Atticus award winning paper on global branding. Is a regular contributor to international and local publications.

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Hy Mariampolski

Managing Director of QualiData Research Inc., Hy's doctoral education combined sociology, social psychology and cultural anthropology. He has designed, directed and conducted ethnographic and other creative qualitative research studies for major global companies such as Barilla, Citibank, GlaxoSmithKline, Johnson + Johnson, Clorox, Colgate-Palmolive, KPMG, Motorola, Georgia-Pacific, and Nissan Motors, among others.

A pioneer in the application of ethnographic methods for marketing research, Hy is the author of two books for practitioners and research managers, Ethnography for Marketers: A Guide to Consumer Immersion (Sage, 2006) and Qualitative Market Research: A Comprehensive Guide (Sage, 2001).

Dr. Mariampolski serves as a member of the Board of Advisors of the Masters of Market Research program at the University of Georgia and on the Dean’s Advisory Council at the College of Liberal Arts at Purdue University. A tireless educator, Hy teaches Ethnography for Marketers workshops at ESOMAR’s worldwide conferences and trains marketers on ethnography and other qualitative research methods in the U.S. and across the globe.

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Jackie Lorch

Jackie Lorch has been with Survey Sampling International (SSI) for 20 years. She was a member of the team which developed SSI’s first online panel and managed the panel for several years. In her current role she conducts research on research in support of SSI clients’ research objectives, focusing especially on factors which impact quality and the participant experience.

A frequent speaker at industry events, Jackie has presented on research issues at ESOMAR, ARF, CASRO, AMA and MRA conferences. She has a BA from the University of Leeds, England, an MBA from The University of Connecticut, US, and is a 2009 graduate of the Principles of Marketing Research program.

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James Wong King Fai

James Wong King Fai is a renowned Statistician who has more than 10 years of experiences in the marketing research industry. James began his career in data processing and statistical analysis with the two leading research companies Nielsen and TNS. He later worked for a number of organizations including University of Hong Kong, Aluxon Company, Winner Food Products Ltd. and Hong Kong Jockey Club in various roles that required sophisticated data analysis and statistical modeling. James is currently working as an independent analytical consultant focusing on advance statistical analysis, data mining and predictive modeling. James holds a master degree in Statistics from University of Hong Kong.

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Jiao Zhang

Jiao Zhang graduated with a degree in marketing from University of Wyoming and received an Honors MBA from Harvard Business School. Jiao has a diverse professional background from marketing to supply chain management. In her last role as a Senior Manager at Roche, Jiao oversaw sales and manufacturing. She has worked in a variety of industries, including transportation, medical devices, chemical manufacturing and entertainment.

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Jochum Stienstra

Jochum Stienstra is a qualitative researcher with more than 20 years of experience. He is owner and director of Ferro Explore!, a company specialized in qualitative research. Jochum is highly interested in using complexity theory in research and is a specialist in narrative projects. He has presented several Esomar Papers and won the Esomar Award for Best Paper in 2008.

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John Kearon

Chief Juicer and Founder of BrainJuicer Group PLC now regarded as one of the leading innovators in the international market research industry.

John’s role in conceiving, inventing and leading BrainJuicer made him Ernst & Young’s ‘Emerging Entrepreneur of the Year’ in 2005. BrainJuicer has been twice winner of the ESOMAR award for best Methodology in 2005 and 2007, and John was recently awarded the Advertising Research Foundation’s Gold Award for Great Mind/Research Innovator of 2008.

Prior to founding BrainJuicer in 1999, and successfully listing it on the London AIM (Alternative Investment Market) in 2006, John founded innovation agency, Brand Genetics Ltd which invented new products and services for large blue-chip companies. Before starting his first business, John had been Planning Director of one of Publicis’ UK advertising agencies. John started his career over 20 years ago as a graduate of Unilever's management programme rising to be a senior marketer at Elida Gibbs before moving into advertising.

John’s recipe for entrepreneurial success is; creativity, resilience, determination, perseverance, stamina, drive, imagination, resourcefulness, courage, self-belief, commitment, ability to go without sleep and a touch of madness.

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Judith Passingham

Judith Passingham started her career in Market Research in 1983 at BMRB. Since then she has worked on the TGI, on Media Measurements of all kinds at IMS, on Retailer services at AGB, and then a variety of assignments at TNS including New Business Development, Global Account Management, Loyalty Card Data Marketing, and Management of Joint Venture arrangements within Europanel and Asiapanel. In 2001, Judith was appointed as Global CEO for Worldpanel and was responsible for its expansion, both in service scope and geographic footprint, together with the global rebranding of the service. Since 2007 Judith has worked in the TNS custom business. In 2009, she was responsible for the integration of TNS and Research International in Europe. Judith is currently CEO for Northern Europe and is a long standing member of TNS’s Global Executive Team. She has written papers on various topics, including Environmental Products, Segmentation, Private Label and EDLP.

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Judy Langer

Judith Langer is President of Langer Qualitative, LLC. An expert in qualitative research and on lifestyle trends, she previously was Senior Vice President, GfK NOP Qualitative Practice, and headed her firm, Langer Associates. A qualitative researcher for 30+ years, Judy is often published in research publications, including the American Marketing Association's Marketing News and Quirk's Marketing Review, and is a speaker at a number of industry conferences, such as AMA, AAPOR, ESOMAR, QRCA and the MRA. At GfK she did the research for and wrote TrendWhys on consumer lifestyle trends for Roper Reports. She is a member of the Market Research Council, a by-invitation organization of industry leaders.

She was a founding member and first president of the Qualitative Research Consultants Association, has served several times on its Board of Directors, and is currently on several of its committees. She has also served on the Board of the American Marketing Association. Her book, The Mirrored Window: Focus Groups from a Moderator's Point of View, is a practical and opinionated guide to the use of qualitative research. Her BA is from Smith College, MA from Columbia University, both in American government. She has been a guest lecturer at Columbia, Pace and New York Universities on qualitative research.

Judy has conducted research in many product and service categories, both among a wide range consumers and with business professionals in a variety of fields. She moderates focus groups, depth interviews (in-person, phone), and online bulletin boards.

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Karen Benezra

Karen Benezra is VP-Executive Director at Nielsen Life360, which brings traditional ethnography into a digital context. Using mobile tools and panel analytics, the practice delivers insights on consumer attitudes and behaviors backed by The Nielsen Co.’s extensive information assets. Ms. Benezra has a deep understanding of the forces shaping consumer behavior, advertising and the media information business with recent papers presented at the Advertising Research Foundation (ARF), the American Association for Public Opinion Research (AAPOR) and other industry conferences.

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Kate Fleming

Kate has worked at Diageo for approaching two years and works within the Global Travel Middle East team. Kate works with brands, including Johnnie Walker, Smirnoff, Guinness and Baileys across multiple markets from East to West. As part of her role, Kate manages Diageo’s international flyer community, the Altitude Lounge, providing insight from a number of these markets, helping to shape Diageo’s airside offer. Prior to joining Diageo, Kate previously worked at Marks and Spencer and Selfridges.

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Kristin Hickey

Kristin Hickey is one of the principals and the Managing Director of a fresh new Australian-based market research and consultancy business called ruby cha cha Pty Ltd. Kristin originally studied an honours degree in Political Science and Russian in New Zealand before completing her MBA at Bond University and going on to study towards her PhD in services marketing.

Kristin is an ESOMAR veteran, having presented at ESOMAR Congress 2002, winning best case study for her paper, “From Brief Taker to Business Catalyst”; ESOMAR Congress 2004, receiving a nomination for best methodological paper, “Show Me The Money”; ESOMAR Congress 2005, where she won Best Paper of the Congress and Year with, “The Heart Transplant”; ESOMAR Congress 2007, where she presented, “Research Alchemy” and the ESOMAR 2009 Qualitative Research Conference where she presented, “Anticipation Marketing”.

Kristin is a passionate researcher and presenter who enjoys pushing her research colleagues to embrace innovation and explore new horizons in their businesses.

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Laurent Flores

Laurent is the founder of CRMMETRIX, a global customer-listening company that serves Fortune 500 companies worldwide from its office in New York, Cincinnati, Paris & Singapore. He holds a PhD in Marketing, speaks and writes regularly for international conferences and journals such as Ama, Arf, ESOMAR, Womma, Marketing Science, Admap, JAR, on the topic of innovation, website effectiveness, social media, new trends in marketing. He is regularly quoted in the international press such as NY Times, IHT, Les Echos, La Tribune, etc.

He is an Associate Professor of Marketing at Université of Paris II, Panthéon-Assas and a research fellow of Laboratoire Inseec. He sits on the Esomar board, the world research professionals association, and was on the first elected Board of Directors of Womma, the Word of Mouth Marketing Association.

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Lee Markowitz

Dr. Markowitz is an innovation expert, published researcher and conference presenter (PDMA, ARF and IIR, to name a few). At Ipsos, Dr. Markowitz guides product development, leads a global network of marketing scientists, and provides consulting support to clients. Prior to Ipsos, Dr. Markowitz was Vice President of Marketing Sciences at Walker Group and Vice President of Analytics at SAMI/Burke. He has developed models for forecasting product sales, estimating incremental volume, and measuring ad effectiveness.

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Linda Caller

Linda has over 25 years experience in brand, marketing and communications strategy development, particularly working in the international arena. In January 2000 she set up Thought Agents, a facilitation and training company which focuses on helping clients to develop powerful and relevant solutions fast in business, branding and team working, through creative thinking.

Thought Agents clients include The Academy for Chief Executives, Arla Foods, CAFOD (charity), Cranfield University School of Management, Emap, The European Space Agency, Guinness, Mindshare, The Ogilvy Group, The Open Society Institute, Reuters, The Sanctuary Spa Group and Unilever.

Previously Linda was International Planning Director at Ogilvy & Mather for 15 years, responsible for brand strategy, communications planning and market research worldwide across a range of multinational clients. Her earlier career was with Abbott Mead Vickers (now BBDO) and Marplan.

Recent speaking assignments on creative thinking for successful business include ACRE (South Africa Creativity Foundation), Centre for Entrepreneurship (University of Greenwich), The Challenge of Change (Cyprus), CPSI (Creative Problem Solving Institute, USA), CREA (Creativity in Europe Association), ESOMAR (Cannes Congress), Kreaturk (Istanbul), UK Creativity Jamboree and Market Research Societies in Portugal and Mexico. She is a member of the editorial board for the Journal of Brand Management, edited the book "Researching Brands" and has written several papers on creative thinking, international brands and marketing communications.

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Ludovic Depoortere

Ludovic Depoortere holds a Master of Science in Marketing Degree and is Managing Director of Rogil Research. At Rogil, he is mainly involved in development & innovation tracks in the domain of sensory research. Ludovic is vice-president of Febelmar, the Belgian Federation or Research Institutes and Fellow of the Hoge Heuvelinstituut at the University in Leuven.

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Lucy Davison

Lucy has over 20 years of B2B marketing and branding experience. She founded Keen as Mustard Marketing in 2006 to provide full service integrated marketing support to growing businesses. Before that, Lucy was global marketing director at Research International for 7 years. Prior to RI, Lucy worked as a marketing and PR consultant with branding and design agencies including Wickens Tutt Southgate (now Brand House) and Coley Porter Bell.

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