ESOMAR BEST EXHIBITOR AWARD |
ESOMAR is pleased to announce the introduction of the Best Exhibitor Award at the 2008 ESOMAR annual Congress. The purpose is to recognise and reward innovation, relevance and creativity by exhibitors.
The theme – Frontiers
The theme of this year’s Congress is FRONTIERS and we would like to reflect the same mood within the exhibition. It is very important to consider that the award is not about how much money has been spent on the exhibition, but on how it looks and about the product / service being presented – is it innovative, new, creative “out of the box” and (of course) the level of customer service given to delegates.
The winner
The Best Exhibitor Award at Congress 2008 went to... iMotions!About iMotions:
Does your brand have emotional impact? Emotional Response is directly linked to ad recall, hence a major impact on your brand loyalty. iMotions has developed Emotion Tool® that can illustrate why your design works or why it does not work. Save valuable time and money by using Emotion Tool® and make sure that your message reaches your target group!
The nominees
The three nominated Exhibitors were:- Add + Impact International (stand 701)
About Add + Impact International:
add+impact® is a fresh approach to advertising research. It is designed to help clients develop great ads that build successful brands. It is based on the latest knowledge about the brain and how ads work. Therefore the focus of our analysis is on how the ad affects brand feelings and perceptions. It is an international system that is delivered through teams of highly experienced research practitioners in nearly forty countries. add+impact® - putting feelings into ad research!
- e-Rewards Market Research (stands 500 and 502)
About e-Rewards Market Research:
With opinion panels in the US, Canada, United Kingdom, France, Germany, Netherlands, and Belgium, e-Rewards Market Research offers the first and largest “by-invitationonly” online market research panels, serving over 700 research firms worldwide. By employing a host of proven panel management techniques, e-Rewards enables researchers to access highly responsive, pre-validated individuals to participate in market research surveys. Whether it’s consumer or business research sample, e-Rewards is the online quality leader and committed to excellence.
- iMotions (stands 321 and 420)
About iMotions:
Does your brand have emotional impact? Emotional Response is directly linked to ad recall, hence a major impact on your brand loyalty. iMotions has developed Emotion Tool® that can illustrate why your design works or why it does not work. Save valuable time and money by using Emotion Tool® and make sure that your message reaches your target group!
- NeuroFocus, Inc (stand 717)
About NeuroFocus, Inc:
NeuroFocus, Inc. applies the latest neuroscience advances to the world of advertising and marketing. Neurofocus EEG brainwave research illuminates how the human brain processes stimuli like ads, messaging, programming, products, packaging, and in-store/aisle design. Measures of Purchase Intent, Competitive Defense, and Brand Awareness provide actionable recommendations to improve Consumer Absorption.
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The criteria
The three main criteria to win the award:
- Products presented - Are they new, exciting and original, pushing frontiers in the market place?
- Stand Design – Is the stand attractive in design, does it have good creative features and is it pleasant to look at and interact with?
- Personnel – Are the people on the stand helpful, welcoming and generally willing to communicate?
The prize
The winner of the award was presented with a complimentary exhibition space at ESOMAR Congress 2009 and the ESOMAR Exhibitor Award trophy.
Voter prize
Makarius Morara, Managing Director, Smart Outcome Services was randomly selected in a draw of voters and will receive an iPod as the prize.
KEEP ME INFORMED |