Research world
Stay ahead of the curve with Research World, the leading monthly magazine for the international market research industry. Featuring news, articles and interviews on key business issues from a worldwide research perspective, Research World is published by ESOMAR.
ESOMAR members receive a complimentary subscription to Research World and featured articles are available to read online.
Featured articles
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JULY / AUGUST 2008 | |
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"Multicultural messaging: reaching diverse populations" (PDF FILE - 311 Kb) More than 190 million people live outside their country of birth. Jo Bowman looks at how authorities are reaching out to new - and not so new - arrivals. |
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"Passive meters: Audience measurement technology attracts huge investment but where is this technology heading?" (PDF FILE - 171 Kb) Audience measurement technology took center stage at ESOMAR's June Worldwide Multi-Media Measurement Conference, but where is this technology heading? |
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"Buzzmarketing guru Mark Hughes on why the future is all about word-of-mouth" (PDF FILE - 197 Kb) David Murphy chats with Buzzmarketing guru Mark Hughes about why the future is all about word-of-mouth. |
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JUNE 2008 | |
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"Getting the right mix for quality" (PDF FILE - 132 Kb) Mixed mode research is becoming more popular - but now do we factor in the coverage of internet, fixed line and mobile phone in designing our surveys? |
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"Digital marketing takes off at J&J" (PDF FILE - 976 Kb) There's a steep learning curve - and potential for big rewards - when companies explore interactive marketing. |
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“The seven universal metaphors” (PDF FILE - 167 Kb) David Murphy talks to Gerald Zaltman about his acclaimed 'Deep Metaphor' research methology and what it means for marketing. |
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MAY 2008 | |
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"Apollo, we have a problem" (PDF FILE - 595 Kb) Project Apollo was intended to provide a single-source measure of return on media investment. What's next now that it has failed? |
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"Has mobile come of age?" (PDF FILE - 313 Kb) As more brands turn to mobile, David Murphy asks whether it has finally arrived as a marketing channel. |
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“Quality concerns” (PDF FILE - 147 Kb) Despite the emergence of new research techniques, one item remains of critical importance: the quality of the underlying data. |
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APRIL 2008 | |
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| The April issue takes a close look at innovative research methods. | |
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"Breaking the mould" (PDF FILE - 524 Kb) Ansgar Hölscher and Aunia Grogan talk to Mario van Hamersveld about the findings of a McKinsey & Company survey on how Europe's leading companies are coping with market change. |
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"Future-gazing" (PDF FILE - 240 Kb) David Murphy talks to Future Concept Lab president, Francesco Morace, about the Lab's work and its detailed research into health and wellbeing. |
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“Life in the fast lane” (PDF FILE - 382 Kb) Speed is of the essence for fast decision making, but is rigorous methodology being sacrificed in the process? Procter & Gamble's Kim Dedeker tells Kathy Joe that quality still trumps all. |
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MARCH 2008 | |
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| The March issue takes a close look at what’s hot right now in advertising research. From the growth of online advertising and social networks to the rise of digital billboards, we examine the key trends shaping the industry. |
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"The ROI of advertising" (PDF FILE - 282 Kb) We talk to advertising guru John Philip Jones about how to maximise an ad’s impact. |
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"India’s outsourcing cost crunch" (PDF FILE - 273 Kb) Will rising prices due to a declining dollar threaten India’s continued growth? |
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“Five simple rules” (PDF FILE -.209 Kb) How to make research both quick and relevant when faced with time constraints.. |
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FEBRUARY 2008 | |
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| February’s focus is on developing talent. The battle for talent is heating up and nowhere is this more true than in the market research business, where hard competition over mature markets and fast growth in emerging markets means there just aren’t enough experienced and talented managers to go around. |
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"School For Business Stars" (PDF FILE - 392 Kb) Find out how the |
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"Top Marketing Trends in 2008" (PDF FILE - 1.39 Mb) A new survey reveals the buzzwords for the coming year. |
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“How To Create A Sticky Idea” (PDF FILE - 304 Kb) Author Dan Heath discusses what makes some ideas more memorable than others |
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JANUARY 2008 | |
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“Winning people’s hearts” (PDF FILE - 928 KB) Some brands make consumers not only buy the products but actually fall in love with them How do they do it? Marc Gobé explains. |
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"Moving forward with confidence" (PDF FILE - 954 KB) David Lowden, Adrian Chedore, Klaus Wübbenhorst and Carlos Harding tell us what’s in store for 2008. |
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"The tail gets longer" (PDF FILE - 9239 KB) Chris Anderson author of best-seller ‘The Long Tail’ reveals how his theory impacts traditional marketing and market research. |
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DECEMBER 2007 | |
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“Ethnic and cultural surveys” (PDF FILE - 162 KB) Identifying people within a specific ethnic or religious group can raise special issues, what are the challenges and best practice? |
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"Giving people a voice" (PDF FILE - 234 KB) Governments are piloting a new type of deliberative research to give citizens a greater say. |
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"More than skin deep" (PDF FILE - 159 KB) Measuring the impact of Dove’s prize-winning viral Evolution campaign takes more than traditional ad tracking to measure its impact. |
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NOVEMBER 2007 | |
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“Emerging trends” (PDF FILE - 159 KB) The latest options offered by technology for capturing, analysing and presenting the insights that we gather from respondents. |
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Getting good vibes (PDF FILE - 160 KB) Tariq Krim of Netvibes talks about the role of widgets and where the Internet is going. |
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Delivering the real facts (PDF FILE - 168 KB) Researching war zones Iraq and Afghanistan ABC News would not be able to deliver the facts about Iraq and Afghanistan without the researchers who risk their lives asking the right questions. |
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OCTOBER 2007 | |
 Research growth in the USA |
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“Market research got it absolutely right” (PDF FILE - 160 KB) Oscar-winning director Florian Henckel von Donnersmarck explains how his film The Lives of Others would never have been a hit without research. |
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Online drives research prices down (PDF FILE - 278 KB) ESOMAR’s latest Prices Study confirms that online is a key driver in reducing research prices. |
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The growth factor (PDF FILE - 398 KB) US research turnover grew by 6.6% in 2006 showing that even mature markets can expand through innovation and reinvention. |
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SEPTEMBER 2007 | |
 Exploring excellence |
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EXPERIMENT AND CONNECT What do high performers have in common? (PDF FILE - 203 KB) John Forsyth of McKinsey talks about why top companies switch to new research methods. |
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PRESS THE RIGHT BUTTONS Understanding digital marketing (PDF FILE - 172 KB) Blogs, iPods and mobiles are not just ways to extend traditional ad campaigns. For P&G, they are a reason to re-examine the entire business of marketing. |
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The Knight’s Tale (PDF FILE - 176 KB) Sir Martin Sorrell, CEO of global marketing services group WPP talks about his vision for the company. |
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JULY-AUGUST 2007 | |
 The interactive world of Web 2.0 |
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What Web 2.0 means for research (PDF FILE - 177 KB) As Web 2.0 becomes an ever greater reality in our lives, the relationship between researcher and respondent is being fundamentally redefined. Ray Poynter explores how the buzz around co-creativity and consumer generated content challenge how we practice research today. |
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Regional profile: Africa (PDF FILE - 184 KB) There’s more to Africa than meets the eye – demand for good quality research and experienced researchers has never been higher. |
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Wise before the fact (PDF FILE - 171 KB) Media facts and human insights – research offers more to advertisers and their agency partners in creating truly effective campaigns. |
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JUNE 2007 | |
Getting to the heart of branding |
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Listen to the brand (PDF FILE - 180 KB) Nigel Hollis, Millward Brown's Chief Global Analyst talks about the contribution of research in a world where consumers are overwhelmed with advertising and brand messages. |
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Exploding markets (PDF FILE - 895 KB) The BRIC countries - Brazil, Russia, India and China - are seeing unprecedented growth but can the local market research industries keep up with supplier demand? |
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The soul of the customer (PDF FILE - 170 KB) Johannes Hartmann of Unilever, the Netherlands and Howard Moskowitz of Moscowitz Jacobs Inc., USA present ten principles of working with consumer insights. |
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MAY 2007 | |
The rise of consumer-generated media |
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More than just lip service Consumer-generated media (PDF FILE - 175 KB) Jonathan Carlson of Buzzmetrics talks about the growing power of consumer generated media and the latest research applications that provide answers to marketing and media questions. |
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Taking the plunge (PDF FILE - 166 KB) Patrick Affleck of Zenith Optimedia, Shashank Tripathi of Universal McCann and Julian Smith of MEC Interaction discuss whether marketers, media buyers and ad agencies have succeeded in integrating social media in the marketing mix. |
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Lots in common, but still unique Regional profile Baltic states (PDF FILE - 175 KB) Regional Profile: The Baltic States: the latest developments in fast-growth Estonia, Latvia and Lithuania. |
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APRIL 2007 | |
Research for new ideas |
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Who moved my cheese? New sources of growth (PDF FILE - 177 KB) Mark Whiting of Möet Hennessy, Tony Cowling of TNS and Carlos Harding of Ipsos talk about the new players in the marketing information sector which compete for client spend. |
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Hands up, who's on an access panel? (PDF FILE - 158 KB) Should the market research industry worry about multiple panel membership and its impact on the quality of research results? |
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I hear you knocking but you can't come in (PDF FILE - 159 KB) What researchers can do to manage the relationship with respondents and combat falling response rates. |
KEEP ME INFORMED |