SHIFTING PARADIGM
Fernando Moiguer
Director of CCR LATAM, Argentina
Graduate degree in Economics – UBA (Buenos Aires University) – Argentina. Branding expert.
Director of CCR Latam.
CCR is one of the most important market research companies in Latin America, with offices in 8 countries and more than 200 clients. He co-works with the directors and CEO´s of the leadership companies, creating business strategies and planning, and accompanies them in the set up and implementation.
Among his most important clients Coca Cola, Repsol YPF, Telefónica, Cencosud and Clarín Group stand out.
He develops in the academic area as a professor of San Andrew´s University and Buenos Aires University.
He is an active member of the global and regional congresses of Esomar, and is the author of several papers that obtained the first place.
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