Florian Bauer

President, Vocatus, Germany

Dr. Florian Bauer studied Psychology and Economics at the Technical University in Darmstadt, at MIT, and at Harvard University. He devoted himself to research into decision anomalies and the psychology of pricing, which were also the subject of his doctorate. Starting his career as a strategy consultant at Booz, Allen & Hamilton 1996, he joined with two colleagues in founding Vocatus AG in Munich in 1999, a full-service market research institute that now employs over 50 researchers. In 2005 he won the ‘German Market Research Award‘ for the ‘Study of the Year‘ for which Vocatus is nominated again this year. In 2006 and 2007 he was nominated for the ESOMAR “Best Paper Award”.

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