AN ESOMAR WORLD RESEARCH FORUM
FMCG in digital 2.0
Patrick EikelenboomAbstract
Most FMCG are still big believers in TV as a communication medium, but get now more into Digital. Digital 2.0 gives both challenges and opportunities for FMCG to have a deeper relationship with their consumers. Mars petcare initiated some project in this area that will be shared. The session will cover: 3 cases of of brands working with Digital 2.0,consumer feedback on this kind of initiatives, Do's and Donts.
Patrick Eikelenboom
Patrick Eikelenboom (Digital Marketing Director with Mars) is responsible to develop best practices and new projects in the area of Digital marketing and CRM. Since 2001 Patrick has been working at various roles in the Digital marketing and CRM area for Mars.
Before he worked in Direct Marketing for BP and Air Miles Netherlands. In his full career Patrick has worked in the CRM & online marketing in Retail & FMCG and built up expertise to implement the concepts in business environments where ATL still dominates.
Therefore Patrick act as a change agent representing online marketing. He has been speaker in ad-tech, ADMA Sydney, Ad Tech and various other conferences throughout Europe.
KEEP ME INFORMED |