ESSENTIAL BRAND MEANING
Overview
In our world where brands are so often defined by the way they look, what role exists for the other senses? Consumers are now visually literate and read branding cues with increasing fluency, but can fragrance add a less easily defined, but ultimately richer, branding ingredient to the whole consumer experience?
FRAGRANCE 2007 continues the discussion and focuses on the challenge for marketers to define, measure and evaluate the role of fragrance in the sensory-emotive experience of the brand.
We address the key issues that Marketers, Fragrance Developers and Researchers face in their search to create lasting, meaningful emotional bonds with consumers.
Progamme committee
Thomas Inglesant (Committee chair)
European Market Research Director (Fragrances)
Givaudan S.A, France
Stan Knoops
Director Sensory & Consumer Insights Asia Pacific
International Flavors & Fragrance, Singapore
David Cousino
Global Category Deodorants
Unilever, UK
Jean-Marc Sieffermann
Associate Professor in Sensory Analysis
ENSIA, France
Rosana Rainho das Neves
Head of consumer understanding, Research & Development
Johnson & Johnson, Brazil
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