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FRAGRANCE 2009

Future Talent Meets the Industry

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ESOMAR events provide the perfect opportunity to network, create brand awareness and exhibit and demonstrate your company's products and services.

For more information, please contact Daniel Migchels on +31-20-664.2141 or business@esomar.org

FRAGRANCE 2009
THE TRENDS MISTRAL
CANNES / 22 - 24 JUNE

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Overview

Why setting, spotting and following global trends has become an imperative for the Fragrance business? Are fragrances fully integrated into consumers’ needs and wants or do fragrances still need to find their place as a must-have element, especially in times of financial turmoil?

This Conference explores trends, consumer insights and challenges for marketers in defining, measuring and evaluating the role of Fragrance in branding and the role of market research in understanding these issues and providing the added value response for better decisions.

ESOMAR Excellence Award nominations

Fragrance 2.0
Trends and key insights generated from the social web
Lauranie Nonotte & Anthony Hamelle, linkfluence, France Julien Levy, osMoz.com c/o Firmenich, France

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Putting fragrance in perspective
The case of the hotels
Rieko Shofu, Hakuhodo, Japan
Marco Bevolo, independent author, Netherlands
David Moskowitz & Howard Moskowitz, Moskowitz Jacobs, USA

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