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Fragrance 2007

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2007 events

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ESSENTIAL BRAND MEANING

Programme

WEDNESDAY 14 NOVEMBER
	WORKSHOPS Exploring projective techniques Reassessing and Developing Current Practice Measuring emotions Quantifying a love affair
16.00 - 18.00	CONFERENCE REGISTRATION
19.00 - 20.30	WELCOME RECEPTION
THURSDAY 15 NOVEMBER
09.00 - 09.20	WELCOME AND OPENING OF THE CONFERENCE
	Opening Véronique Jeannin, ESOMAR Director General
	Introduction to the programme and keynote Thomas Inglesant, Programme Committee Chair
09.20 - 09.55	KEYNOTE
	Emotional branding and the power of scent Alex Moskvin VP Founder of BrandEmotions, IFF, USA
09.55 - 10.05	Q&A
	SETTING THE SCENE
10.05 - 10.10	Introduction by session chair Thomas Inglesant, Givaudan, France
10.10 - 10.35	The fragrance industry Assessing opportunities and threats to the global market Clare Lees, Diana Dodson, Euromonitor International, UK
10.35 - 10.45	Discussion
10.45 - 11.15	Refreshment break
	THE ROLE OF FRAGRANCE IN BRANDING
11.15 - 11.20	Introduction by session chair David Cousino, Unilever, UK
11.20 - 11.45	A scientific explanation of the role of fragrance in branding David Thomson, mmr research worldwide, UK
11.45 - 12.10	Smelly Business The dollars and scents of brand building Nigel Hollis, Millward Brown, USA
12.10 - 12.20	Discussion
12.20 - 12.25	Total senses interactive workshop briefing
12.25 - 13.55	Lunch
13.55 - 14.55	TOTAL SENSES INTERACTIVE WORKSHOP The experience case for scent as a primary sensoric dimension for NPD, atmosphere and mood engineering Edwin Verhulst, Air Aroma Europe, Monaco Philip de Wulf and Emmanuel Verhagen, Psilogy, Netherlands
	BRAND DEVELOPMENT
14.55 - 15.00	Introduction by session chair Jean-Marc Sieffermann, ENSIA, France
15.00 - 15.25	Contributions of Synaesthesia to brand evaluation Peter Cooper, Brooke Binder, CRAMQiQ, UK
15.25 - 15.50	Touching smells, sniffing colours, tasting odours A synaesthetic approach to fragrance in Market Research Luigi Toiati, Focus, Italy, Alan Branthwaite, Ignition, UK
15.50 - 16.00	Discussion
16.00 - 16.30	Refreshment break
16.30 - 16.55	Using consumers to create COLLECTIVE GENIUS! Barbara Busch, Barbara Preyssas, Analysis Scent International, Switzerland
16.55 - 17.20	Sensory evaluation - from food to fragrances Lise Dreyfuss, Huguette Nicod, Adriant, France Pascale Elmalan, Takasago, France Florence Sponton, Nestle, France
17.20 - 17.45	Let the product talk Placing products at the heart of the marketing mix Evelyne Rédier, Parfums Christian Dior, France Sandrine McClure, Repères, Paris
17.45 - 18.00	Discussion
18.00 - 19.00	NETWORKING DRINKS SPONSORED BY OPEN-AIR
FRIDAY 16 NOVEMBER
09.00 - 09.05	Introduction to session and keynote Stan Knoops, IFF, Singapore
09.05 - 09.35	KEYNOTE

09.35 - 09.45	Q&A
	FRAGRANCE IN DIFFERENT PRODUCT CATEGORIES
09.45 - 10.10	From fragrance to experience A critical view on the use of fragrances in different product categories Tiziana Traldi, Future Concept Lab, Italy
10.10 - 10.35	Where does fragrance fit into the product concept? The effect of fragrance messages in different product categories Howard R. Moskowitz, Moskowitz Jacobs, USA
10.35 - 10.45	Discussion
10.45 - 11.15	Refreshment break
	MEASUREMENT OF FRAGRANCE
11.15 - 11.20	Introduction to session and keynote Thomas Inglesant, Givaudan, France
11.20 - 11.45	Likeability - liking is not enough Nathalie Yvert-Blanchet, Agnes Fournier, V. MANE Fils, France
11.45 - 12.10	Fragrance and self image Evaluating scents against the self image of consumers Marc Gilles, Marc Gilles et Associés, France
12.10 - 12.20	Discussion
12.20 - 13.35	Lunch
13.35 - 14.00	Sense & scents Building emotional bonds through engagement measurement Kerry O'Connor, MGN, UK Robert Passikoff, Brand Keys., USA
14.00 - 14.25	Temporal Dominance of Sensations Measuring concrete physical attributes as perceived by human senses Brieuc de Larrard, EUROSYN, France Sandra Corneau, Symrise, France
14.25 - 14.35	Discussion
14.35 - 15.00	Total senses interactive workshop results
15.00 - 15.30	Refreshment break
15.30 - 15.35	Introduction to keynote Thomas Inglesant,Givaudan, France
15.35 - 16.10	KEYNOTE INTERVIEW
	Eddie Roschi Co-founder, Le Labo Fragrances, USA Interviewed by: Marco Bevolo, Director Foresight and Trends, Philips Design, Netherlands
16.10 - 16.20	Q&A
16.20 - 16.30	PROGRAMME SUMMARY AND CLOSING
	Programme Summary Thomas Inglesant, Programme Committee Chair
	Closing of the conference Laurent Florès, ESOMAR Council Member
16.30 - 17.00	FAREWELL DRINKS

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