Closing keynote
THE HEALTH SENSE: GLOBAL FORCES IN THE PURSUIT OF WELLNESS
Francesco Morace Co-presenting Tiziana Traldi
Abstract
People are in search of their own, unique kind of wellbeing, which has become a life goal, prior to many other aspects of our existence. The Global Health sector has rapidly become a broad landscape of experiences in which the search for a personal balance pushes people to learn a new self-discipline, drawing from different fields of knowledge, cultures and rescuing ancient remedies from our ancestors. The wide range of services and products that bring the “health promise” (diet products, natural products, alternative medicine) contribute to make of health a “holistic wellbeing”, in which the body and its feelings are the absolute protagonist of virtually any experience. This presentation will explore the 3 global forces of wellness in which the very notion of “health” expands to a range of markets that include “medical leisure”, food and cosmetics providing an overview of the future global health care sector.
- Therapeutic wellness: the role of the expert / protective self
- Cultural wellness: the social geography of well-being /spiritual self
- Self-discipline: bodily engagement with the material world /explorational self
Francesco Morace
Francesco Morace, sociologist, writer and journalist, lives and works in Milan. Since 1983 he has been teaching Socio-Economic Forecasting at Domus Academy, where he was head of the fashion design department from 1990 to 1994.
Since 1994, he is the President of Future Concept Lab (focusing on future trends and concepts), and he teaches at the Bocconi Business School and Politecnico in Milan.
As a strategic consultant for various Italian and foreign companies, since 1988 he has held courses and seminars on the question of socio-cultural and market changes at the DAMS Art Academy (Bologna), the Institut Français de la Mode (Paris), the Royal College (London), the Universidad Internacional Menendez Pelayo (Madrid), the Europäische Mode Institut (Frankfurt), DDA (Tokyothe International Trade Centre (Hong Kong), la Universidad Pontificia Bolivariana (Medellin).
He is editor of Mindstyle Magazine and author of several books including: Chi ha lasciato il segno? (Who left the mark?), Lupetti Editore, Milan, 1987; Controtendenze (Countertrends), Domus Academy Editore, Milan, 1990; In addition, he is co-author of: I Boom- società e prodotti vincenti nell’Italia degli anni ‘80, (Booms - successful companies and products in the 80’s) Lupetti Editore, Milan, 1990; Iperspesa. Vendere e comprare nel duemila (Hyperpurchase: Selling and buying in 2000), Lupetti Editore, Milan, 1990; I Nuovi Boom. Tendenze e prodotti di successo negli anni della transizione (The New Boom: successful trends and products in the 90’s), Sperling & Kupfer, Milan, 1993; Mitologie felici (Happy Mythologies), Mudima Edizioni, Milan, 1994; Metatendenze (Metatrends), Sperling & Kupfer, Milan, 1996; Fashion Subway, Editoriale Modo, Milan, 1998, PreVisioni & PreSentimenti, Sperling & Kupfer, Milan, 2000, La strategia del colibrì. La globalizzazione e il suo antidoto, Sperling & Kupfer, Milan, 2001, Asimmetrie Europee, Libri Scheiwiller, 2002; Estetiche Italiane, Libri Scheiwiller, 2003; Società Felici, Libri Scheiwiller, 2004; Body Vision, The 6 trends of well-being and beauty in the world, Libri Scheiwiller, 2004. Living Trends, The 5 Scenarios and 10 Trends of domesticity and Living, Libri Scheiwiller, 2006.
Tiziana Traldi
Tiziana Traldi has been working in the area of social research, popular culture and consumption behaviour since 2000 conducting ethnographic and mainly qualitative research in different areas of the world. With a background in social sciences, she graduated in London in anthropology specialising on material culture and on the relationship between people and the artefacts they daily manipulate and consume. Some ethnographic researches conducted for Future Concept Lab include a year study on the relationship between happiness and material culture throughout eight European countries, presented in occasion of the WFS (World Future Society) in 2004. Other participations as a speaker are, for example, ESOMAR 2005 (Innovation!), Viper Basel (2005), European Futurist (2006), Future Vision Workshops (2003-2007).
KEEP ME INFORMED |