FUTURE TALENT MEETS THE INDUSTRY
Automotive 2008
Name: François Badoud
Nationality: Swiss
Year of birth: 1985
University: Faculty of Business and Economics of Lausanne (HEC Lausanne)
Title of course/programme: Master of Science in Management
1. How do you see the market research industry evolving and how can you contribute to it?
At first, the market research industry has to handle every day more and more complex information. And so far we have observed many developments of multi-dimensional analysis like the OLAP system or other data-mining utilities. Related to this, I surely can contribute to further endeavor through my quantitative analysis skills as well as my knowledge in software like Stata and SPSS. Actually HEC Lausanne is well-know for equipping its students with strong quantitative models, econometrics and research courses. Moreover, this scientific mindset is surely essential to make unbiased predictions. For instance, I am fully aware of the fact both traveled and untraveled path have to be analyzed to make a good judgment.
Secondly, another evolution is surely the developing international environment. Emerging countries have had the stronger growth in the previous years and it is essential for a market researcher to act worldwide and adapt its methods to local cultures. For instance he has to be aware of the functional equivalences of products across countries. In this way I would contribute because: I am trilingual; I lived many times abroad; and I attended a course on international marketing, which introduces me to cultural management.
Finally, I would say the rapid technological innovation creates opportunities that businesses try to capture. In my opinion, the market researcher should be creative enough to: first, find new use of application in its own field; and secondly, to point the nose of its clients on opportunities of development created for him by new technologies.
2. What are in your opinion the necessary skills for market researchers in the present environment?
Strong analytical and quantitative skills; a scientific mindset; good intuition about implied consequences of technological changes; awareness of cultural differences; and creativity in order to build advanced indicators in the markets.
3. How do you see your career unfolding and what are your aspirations?
I will probably go in a semester exchange in the Richard Ivey School of Business in Canada this fall and look up for an internship in marketing
in Paris afterwards. Regarding to my aspirations, my objective is to be employed by a top-international company.
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