SHIFTING PARADIGM
FUTURE VISIONS
Wander MeijerLeticia Carneiro da Silva
Ruben Jara
Germán Gutierrez
Moderator: John Price
Abstract
This high profile panel will provide future visions of the market research industry from three different angles: global, regional and local. The expert panellists take a critical look at the role of research in Latin America and predict what’s next?Wander Meijer
Wander Meijer is the Regional Director for TNS in Latin America and member of the Board of the ALM region, comprising Asia Pacific, Latin America and Middle East & Africa.
Wander is responsible for the strategy, planning and executive management of TNS operations across Latin America. While management occupies most of his time, he is still very much involved in research as he frequently presents study findings in seminars and in the press.
Leticia Carneiro da Silva
Leticia has been a Market Researcher for more than 10 years. She started her career in British American Tobacco, where she spent 7 years, including a 15 months experience at the headquarters in London.
Since 2002 she has been working for Johnson & Johnson as Regional Manager for Latin America. Currently Leticia is responsible for brands such as Listerine, Stayfree, Carefree, o.b., KY, Band-Aid, Nicorette, Tylenol and Mylanta.
Ruben Jara
Dr. J. Rubén Jara is founder and President of IBOPE AGB Mexico, a company devoted to measure media audiences in Mexico, and part of the IBOPE AGB worldwide network. Spanning more than three decades, Dr. Jara’s career has been related with media, market and public opinion research in Mexico and Latin America. He has lectured in various universities, and presented papers in professional forums in America and Europe, including ESOMAR’s Congresses. In May 2007 he presented “¿Cómo la ves?. La televisión Mexicana y su público”, a book of his co-authorship that is the first title related with television media measurement in Mexico. ESOMAR member since 1992, Dr. Jara was the first President of AMAI, the Mexican Association of Research Agencies.
Germán Gutiérrez Araoz
Marketing and Market Research expert, he has a background of more than 20 years of experience on The Nielsen Company Latin America. He has held inside the organization as Sales Manager in Colombia, Marketing Director in Brazil, Country Manager in Central America, Country Manager in Chile, and since the beginning of this year, he was appointed Country Manager in Nielsen Mexico.
German has a Master in Business Administration (MBA) from the Pittsburg University, and he graduated as an Industrial Engineering at Los Andes University, in Bogota, Colombia.
John Price
John Price is the President and co-founder of InfoAmericas, the leading market intelligence firm for Latin America and the Caribbean. His experience with business intelligence and market research spans 16 industries across the region’s leading markets. He is a strategic advisor to clients, providing advice on market positioning, market entry, competitive trends, and partnering.
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