Qualitative Research in the 21st Century
Getting closer
Julie Zhu
Abstract
Knowing Chinese consumers well is even a difficult task for a Chinese researcher. This paper serves as a guide like Lonely Planet to Chinese consumers – I get a lot questions from researchers coming to China for their first time, esp. when the research goes beyond the big cities. This paper is not educational in nature, but just to give more ease to my international qualitative peers when they plan their China research.
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