WM3 2008

Event report

Check the conference´s daily reports on the WARC BLOG

• Overview
• Programme
• Venue
• Participating companies
• Sponsorship
• Exhibition
• Networking with Spotme
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• Workshops
• Future Talent Meets the Industry

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WORLDWIDE MULTI MEDIA MEASUREMENT

Developing guidelines for out-of-home media audience measurement

Neil Eddleston
Tony Jarvis

Tony Jarvis

Tony joined Clear Channel Outdoor in 2006 as Executive Vice President – Global Research and is heading the company's ongoing efforts to create measurement methodologies and research tools that demonstrate the unmatched effectiveness of outdoor advertising in communicating with today’s busy, out-of-home consumers. He is recognized as America’s leading advocate of Fusion and media optimizers and is frequently quoted in the trade press in the US and abroad.

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