Giulia Fabrizi
Managing Director, LIBRA Psicologia & Marketing, Italy
I enrolled in the professional register of psychologists, and I have a degree in Experimental Psychology from the University of Padua and completed my thesis on the Psychology of Colors.
I first worked professionally in the area of personnel selection using innovative evaluation methods like the Max Lüscher Color Test.
Later, I became interested in qualitative and quantitative market research, managing projects at both national and international level, with various Institutes.
In 1995 I founded, with Claudia Paschini, LIBRA psicologia & marketing, an independent Institute specializing in qualitative research, located in Milan, with the aim of creating a flexible and dynamic structure to ensure careful and professional management of all research projects.
The main LIBRA’s research areas are: luxury goods, FMCG, pharmaceutics and OTC.
My interests are: NLP (NeuroLinguistic Programme), verbal and para-verbal language, graphology analysis, colour meaning.
I like the idea of multi-faceted approaches, made of:
- social research on current and future trends
- qualitative research with different targets, according to lifestage and lifestyle
- research to develop new product concepts
- panel of specialists with proven sensibility and expertise toward the specific sectors (i.e. architects, designers, engineers, chefs, journalists)
- collection and depth review of social trends’ tracks, as presented by media, specialized press/exhibitions and interviews with leading edge professionals
- sensorial analysis (images, colors, sounds, smells and tastes).
My personal interests are: music (she plays the piano), creation of artistic pottery, design on tissues and working with different kinds of materials to create and transform.
KEEP ME INFORMED |