Global Healthcare 2010
Trends and Innovation Booster
New York / 28 February - 2 March
Best of previous Global Healthcare papers
These papers have been chosen for their innovative thinking, outstanding quality and overall contribution to the event in which they were presented.
Global Healthcare 2010
- And they lived happily ever after...
Analysing user generated content on social media to increase the elderly's quality-of-life
Annelies Verhaeghe - Meeting business needs by meeting patient and caregiver needs
Using online communities to be an empathetic partner
Julie Wittes Schlack, Michael Jennings - Health 2.0
Social media as the central nervous system for learning about epilepsy
Annelies Verhaeghe, Niels Schillewaert, Rudi Van Campenhout, René Hansen - Legally brown
New approaches to tackle teen’s avoidance of sun protection
Ainslie Williams, Sofia Khayech - Against all odds!
Using unconventional research to establish a life-changing migraine treatment as the leading OTC brand in a saturated market environment
Marcus Neureiter, Dirk Frank - A healthy dose of normality
How research with “typical healthy people” can deepen our understanding of diseases
Andrew Vincent - Recognizing hidden factors in healthcare innovation
A high reliability operating room for Mayo Clinic
Laura Lee - Improving cancer prevention and communication
Two case studies from the portfolio of Designmatters
Mariana Amatullo, Elena Salij
Global Healthcare 2008
- How potent is my potion?
Intuitive judgments in consumer decision making for OTC products
Anjali Puri, Sumeet Saluja - A matter of belief
How RTBs can make a difference in efficient healthcare branding
Sigrid Schmid, Patricia Blau - The healthcare journey
Understanding clinical experiences
Lesh Parameswaran, Laura Nino - Who’s eaten my porridge?
Discovering brand image differences
Neil McPhee, Graeme Chrystal
Global Healthcare 2006
- Effective and confident communication in crisis situations
Messaging simulation
Howard Moskowitz, Daniel Moskowitz, Alex Gofman, Samuel Rabino - Meeting the emotional needs of healthcare consumers
Alan Branthwaite - Getting doctors to spill their guts
Patricia Sabena, Nicole Sabena Feagin - The patient has left the building - what next?
The success of a web-based patient follow-up system
Adriaan Ackers, Antoine Driessen
Global Healthcare 2004
- Consumer choice for over-the-counter drugs and supplements in the healthcare arena
Approaches to a macro-database across topics
Hollis Ashman, Howard Moskowitz, Samuel Rabino, John Himmelstein, Dorothy Minkus-McKenna - “Mirror- mirror on the wall – Are we the same for all?”
Moving beyond patient literature to disease management:
Qualitative segmentation of diabetics to empower physicians to address the persona behind the face
Sharmila Singh, Debraj Dasgupta - Sensitive subject in a sensitive market
Researching erectile dysfunction in Saudi Arabia
Jim Ryan