Global Healthcare 2010
Trends and Innovation Booster
New York / 28 February - 2 March
Overview
The Global Healthcare sector has historically been fairly resilient to recessions, but it is not ‘recession proof’. The long-term prospects for the sector are good, as strong growth in emerging markets, an ageing population, and growing levels of lifestyle-related chronic diseases in the developed world drive demand. However, the industry dynamics are fundamentally changing. For instance: the application of Web 2.0 technologies and new marketing strategies are transforming the world of care delivery worldwide.
The ESOMAR Global Healthcare 2010 conference focused on innovation, market trends, and the role of research as the catalyst of this evolution.
Conference review
Global Healthcare innovations explored in World City - by Mariana Santibáñez
New York City – A mere 240 miles from the pulse of the US healthcare debate, New York City was selected as this year’s location for ESOMAR’s Global 2010 Healthcare Conference. Over the two-day event, attendees representing 20 countries revisited marketing strategies and learned about current technology innovations and challenges in an increasingly globalized world, where consumer attitudes and habits regarding choice and use of health care are rapidly changing. Read more
EXCLUSIVE REPORT by IMS Health and ESOMAR:
"70 is the new 50"
Download the exclusive report by IMS health and ESOMAR launched at the ESOMAR Global Healthcare 2010 Conference in New York. The in-depth report discusses the social and economic impact of a growing senior population and provides guidance to assist global society and governments in effectively addressing the issue.
Download the report: "70 is the new 50"
Programme committee
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Dirk Huisman (Committee Chair) Chairman SKIM, Netherlands |
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Christine Chastain Senior Designer/Researcher Mayo Clinic, US |
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Elaine Riddell Former Global co-CEO KantarHealth, US |
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Lekshmy Parameswaran Innovation design consultant Fuelfor, Spain |
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Soraya Van Dyck Lozano Market Analyst and Business Support Roche, Mexico |