Global Prices Study 2007 - ONLINE

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Hot Topics - Developments in Pricing within Latin America

Wander Meijer of TNS examined some of the recent developments in pricing for Latin America in the latest ESOMAR Global Prices Study.

Some of his findings included:

• In Brazil, price increases seen due to appreciation of Real against USD 
  
• Shopper research increasingly important in Latin America 
  
• Face-to-face interviewing remains dominant, and getting more expensive 
  
• Online slowly emerging, but still far from mainstream 
  
• Battle for talent still main challenge for industry in Latin America
  

Learn more about developments in pricing within Latin America, and around the world, by becoming an ESOMAR member now. With your membership, you’ll have unlimited access to the Prices Study Online, which allows members to review research prices in 63 countries and download articles on hot topics, including regional analyses by Sounding Board members.

Find out more about these and other special features of Prices Study Online.