GLOBAL PRICES STUDY 2007 - ONLINE
Exclusive for members
A dynamic web reporting tool exclusively for ESOMAR members, Prices Study Online allows data from the Global Prices Study 2007 to be reviewed at different levels of granularity, in a number of different currencies.
The tool covers:
- About Prices Study - read about the background of the Report
- Regions - compare prices between regions and sub-regions
- Countries - see range of prices within each country
- Projects - compare prices between countries by project method
- Commercial tariffs - compare prices between countries
- Custom report - build your own tailor-made report
- Download reports - articles on hot topics, regional analysis by Sounding Board members and the Global Prices Study 2003, 2005 and 2007 PDF reports
Read industry experts’ analysis on pricing trends on:
Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted since 1982 to help research providers and buyers execute market research projects. The latest edition reports on prices in 63 countries and includes analysis of changes over time.
Access to Prices Study Online provides ESOMAR members with the added benefit of viewing PDF reports of our past studies, enabling pricing comparisons over a 5-year period.
Become an ESOMAR member now and get unlimited access to this powerful online tool.
The benchmarked projects
Quotations were received for:
- A national usage and attitude survey
- Plus bids on segmentation analysis
- A tracking study on washing powders
- A computer-assisted advertising pre-test
- Plus bids for presenting insights
- Four group discussions
- Two group discussions at each of seven cities around the world
- An ethnographic study
- A business-to-business survey
- Multi-country quantitative project
- Commercial tariffs for:
- Junior researcher
- Senior researcher
- One hour’s use of a call centre
Project specifications
(PDF FILE - 75 KB)
The fieldwork was conducted from 22 March to 10 June 2007 and a total of 592 research agencies participated in the study, providing sufficient data for the results of 63 countries to be reported, along with regions and sub-regions.