WORLDWIDE MULTI MEDIA MEASUREMENT
GMI (Global Market Insite)
How to increase the response rate for your online surveys
Mr. Jon Puleston - Managing Director, Interactive, GMI (Global Market Insite)
Jon Puleston will present exciting examples of different innovative and intelligent possibilities for online research. Interactive surveys helps you understand how people react to the stimulus you present to them. From off-the-shelf media planning and survey design tools to custom-built. The interactive elements you add help you enhance your knowledge of consumers and subsequently provide them with a rich, dynamic and fun experience. Case studies will prove that this will increase the response rates and improve usability from start to finish.