Qualitative Research in the 21st Century
Greet Sterenberg
Global Director Qualitative, Research International, Netherlands
Greet Sterenberg is Director Qualitative for Research International. She joined Research International Netherlands in 1995 as head of the Qualitative Unit and since 2000 she works on a global basis as a consultant director for the Research International network and key clients. Key areas of expertise are Branding and Innovation.
She has more than 20 years of experience in marketing and market research. Before joining Research she had several marketing and sales roles in the pharmaceutical industry.
Since 2002 Greet Sterenberg has been the global coordinator of the Research International Observer, a bi –annual own funded qualitative study that runs in more than 45 countries.
She is regularly moderating seminars and client events around the world.