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Deliberate Innovation

Abstract

Objective: Innovation benefits from a clear organization-wide approach, a deliberate process everyone knows and understands. Once this fundamental process in place, teams can accelerate their efforts in developing new products, services, and process improvements.  This keynote shows a straight-forward, powerful, time-tested approach to innovation, the Osborn-Parnes model of  Creative Problem Solving – “CPS”.

Key Learnings:

 1. Learn why a defined deliberate innovation process is necessary for continuous innovation, and learn some of the amazing results adopters of the CPS method have achieved.

2. Learn what needs to be put in place for the CPS process to succeed:

• Management support and participation - without it innovation efforts are viewed as ancillary to the companies mission, and the effort will fail.
• A real desire for innovation and a willingness to explore risky ideas - many organizations don't take innovation seriously until there is an emergency.  To stay ahead of the pack you will need to look at big, risky, business-changing ideas and give them careful consideration.
• Clear organizational objectives - CPS can help you sort this out if your objectives are shifting, and, once clarified, a deliberate innovation process can really move into high gear. 

3. Learn and practice the CPS process and learn how to use these steps: 

1. Identify the Challenge - what’s the dream? The Vision.
2. Facts and Feelings Exploration - what do we know about it?
3. Problem Framing and Reframing - getting the challenge right
4. Idea Generation - brainstorming in a better context
5. Solution Development - improving good ideas for market acceptance
6. Action Planning - moving forward with passion, for results  
   

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Gregg Fraley

Growing your organization in today's marketplace requires the ability -- and the discipline -- to create the next big product or service quickly. The pace of innovation has never been faster. Many organizations struggle to out-innovate their competition. They have the desire, but not the skills. A continuous innovation culture coupled with on-going and rigorous idea management is the answer.

As a creativity consultant, author, and professional speaker, Gregg Fraley helps organizations innovate. First by assessing innovation needs, researching markets, then facilitating dynamic ideation sessions that result in on-target product and service ideas. Next, by helping to develop corporate cultures that foster, nurture, and sustain the innovative output of their people over time. Finally by instituting Idea Management to preserve the most valuable of all corporate assets -- it's ideas.

His business fable, Jack's Notebook introduces the method of Creative Problem Solving (CPS) to small business people, entrepreneurs of all stripes, and individuals looking to master complex challenges and take their careers -- their lives -- to the next level.

In speaking programs and workshops that balance humor with a rare insight into the way people think and communicate in the workplace, Gregg helps executives, managers, and teams overcome the negativity and self-restraint restricting their thinking from exploring new avenues of action and thought. His core message is all about bringing out the innovator inside of all of us.

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