FRONTIERS
Guillermo Oliveto
General Manager, CCR Group/IRI, Argentina
Degree in Business Administration – UBA (Buenos Aires University) – Argentina.Expert in the analysis of the human, social and consumption trends to apply them in business strategy.
Member of the Developing Talent team of Esomar.
Vice president of the AAM (Marketing Argentinean Asociation)
International speaker (academia and business)
Author of They are not aliens – though they seem to be - Argentinean today, a book that describes the Argentinean society and consumption from its origins in the 19th century to the current days.
15 years of experience in Market Research
CEO of CCR for Argentina, Uruguay & Paraguay
CCR is one of the most important market research companies in Latin America, with offices in 8 countries, 1,100 employees, and more than 200 clients.
CCR compete in different areas of the MR Business, integrating and articulating several disciplines. Their main business are: Retail Audit, Consumer Research, Casual Data, Shopper Research, Trends Research, and Strategic, Brand and Marketing Consulting.
CCR represents IRI –Information Resources Inc for Latin America.
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