Consumer choice
Overview
Consumers in the 21st century demand a holistic approach to health and well-being. They not only make informed choices when it comes to healthcare and pharmaceutical purchases, they actively take measures to prevent illness. Meeting the needs of consumers who want to lead healthy lifestyles has become big business giving rise to self-medication, lifestyle products, alternative medicine and a thriving functional food industry.
Programme committee
Michael Bendig (Committee Chair)
International HIV Business Analysis
Corp. Division Marketing Prescription Medicines
Boehringer Ingelheim, Germany
Robert Dossin
Vice President Marketing EMEA
IMS Health, UK
Jill Gregson
Senior Global Insights Manager
Novartis Pharma, Switzerland
Jacqueline Mohamed
Group Market Research Manager
Hoffmann - La Roche, Canada
Eric de Regnaucourt
Data Collection Expert
Eucomed, Belgium
Tommaso Pronunzio
Director ALES Market Research, Italy