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The pressure is on

Healthy innovation

Lekshmy Parameswaran
Jeroen Raijmakers

Abstract

Through designing innovative solutions for Philips Healthcare over the past 20 years, Philips Design has developed a successful research-driven innovation approach for healthcare that is helping to guide business strategy, marketing communications, brand positioning as well as new product development.

Some key aspects of our innovation approach for healthcare include:

  • Considering people and their health in the context of daily life and seeking to understand the real impact of healthcare experiences on lifestyle over time
  • Gathering multi-stakeholder perspectives including challenges, motivations, drivers and barriers for different players in each healthcare territory
  • Leveraging the visual skills of design to bring insights to life, enhancing innovation processes and outcomes
  • Unpacking the complexity of each healthcare experience to enable innovation without trivializing or over-simplifying the clinical context
  • Facilitating innovation teams to define a shared vision and draw on expertise from diverse disciplines

Using case studies from recent projects we can illustrate how we approach innovation in healthcare, how research methods are evolving to include design research techniques, how insights are used to set strategic direction, how design can help reveal hidden opportunity areas and encourage multi-disciplinary teams to define solutions that can make a real difference.


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Lekshmy Parameswaran


Lekshmy is the co-founder of Fuelfor, an independent innovation design consultancy based in Barcelona. Over the last ten years she has worked for Philips Design in London, New York and Eindhoven, and in her former role as Innovation Director of Philips Design’s Clinical Healthcare team her work involved driving programs to generate and translate qualitative insights to support the creation of meaningful technology solutions, differentiating business strategies and competitive marketing initiatives for Philips Healthcare. She has a Master of Engineering degree from Cambridge University and a Master of Arts from the Royal College of Art in London. Her professional motivation lies in harnessing the strength of truly collaborative multi-disciplinary teams - bringing the voices of patients, their families and care givers into the innovation process in an inspiring way.

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Jeroen Raijmakers


Jeroen began at Philips Design in 1996 as product designer for the then Medical Systems group, designing medical imaging equipment. In 1999 he became Global Design Director Healthcare, responsible for the Brand Identity of Philips in Healthcare. After the acquisition and integration of several Healthcare companies, Jeroen now leads a Global Design team with a presence in Eindhoven (the Netherlands) and Andover MA, Seattle WA (USA). In 2003 he initiated the design-led innovation program 'Ambient Experience Design for Healthcare' (winner of a Gold IDEA award in 2005) which, in February 2008, resulted in its installation in 50 hospitals worldwide. Numerous medical products and user interfaces have been recognized by design award organizations under his direction. Jeroen Raijmakers was born in Delft, the Netherlands in 1963. He studied Industrial Design at the Technical University in Delft, graduating with honors in 1988.

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