ESOMAR Magazine
May 2008
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Download 3 articles from this month's issue: |
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"Apollo, we have a problem" (PDF FILE - 595 Kb) Project Apollo was intended to provide a single-source measure of return on media investment. What's next now that it has failed? |
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"Has mobile come of age?" (PDF FILE - 313 Kb) As more brands turn to mobile, David Murphy asks whether it has finally arrived as a marketing channel. |
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"Quality concerns" (PDF FILE - 147 Kb) Despite the emergence of new research techniques, one item remains of critical importance: the quality of the underlying data. |
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UPCOMING EVENTS
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MEXICO CITY / 12 –14 MAY 2008 Latin America is becoming a protagonist in the centre of the globalisation. The region with all its idiosyncrasies and ambiguities is going through a mind shift where success is considered a real possibility; we are witnessing a new paradigm. |
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| Our Conference in Mexico City explores this paradigm from different perspectives: globalisation as a reality-localisation as an opportunity, thriving in the paradox and catching up with innovation. Read more | ||||||
Conferences
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BUDAPEST / 1 – 4 JUNE 2008 | Reduced fee - 16 May Registration |
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COPENHAGEN / 16 – 18 JUNE 2008 | Reduced fee - 30 May Registration |
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MONTREAL / 22 – 25 SEPTEMBER 2008 |
Early bird - 29 Jun Registration |
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DUBLIN / 21 – 23 OCTOBER 2008 | Call for Speakers |
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ISTANBUL / 17 – 19 NOVEMBER 2008 | Call for Speakers |
INSIGHT TRACK
History of Market Research Explore the past, present and future of Market Research through ESOMAR’s unique Insight Track chronology. Starting with the theories of Thomas Malthus some 210 year's ago, you will be taken on a journey to see the influence that research has had on developing a huge range of areas of life ... |
Career Network
Research directors – quantitative / qualitative
Singapore - Singapore
Directeur d’etudes qualitatif
France - Paris
Marktforschungsberater/in health care (projekt- und studienleitung)
Austria - Wien
Consumer insight consultant
France - Cergy
Homescan insight manager
UK - Oxford, Birmingham, Harrogate, Newport
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