Hy Mariampolski

Managing Director, QualiData Research, USA

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Managing Director of QualiData Research Inc., Hy's doctoral education combined sociology, social psychology and cultural anthropology. He has designed, directed and conducted ethnographic and other creative qualitative research studies for major global companies such as Barilla, Citibank, GlaxoSmithKline, Johnson + Johnson, Clorox, Colgate-Palmolive, KPMG, Motorola, Georgia-Pacific, and Nissan Motors, among others.

A pioneer in the application of ethnographic methods for marketing research, Hy is the author of two books for practitioners and research managers, Ethnography for Marketers: A Guide to Consumer Immersion (Sage, 2006) and Qualitative Market Research: A Comprehensive Guide (Sage, 2001).

Dr. Mariampolski serves as a member of the Board of Advisors of the Masters of Market Research program at the University of Georgia and on the Dean’s Advisory Council at the College of Liberal Arts at Purdue University. A tireless educator, Hy teaches Ethnography for Marketers workshops at ESOMAR’s worldwide conferences and trains marketers on ethnography and other qualitative research methods in the U.S. and across the globe.

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