Idalia Cruz Garza
Director of Media, TV Azteca, Mexico
Idalia is the Director of Marketing at TV Azteca Mexico, the President of the Mexican Joint Industry Committee (CIM - Consejo de Investigacion de Medios), leader of the Mexican TV Committee, and recently appointed by the World Economic Forum (Switzerland) as a Young Global Leader.
She has a BA in Economics from the ITAM (Mexico), the Thames Polytechnic (London) and a Master degree in Social Research and Media from the London School of Economics and Political Sciences (London).
Idalia started her career at Procter & Gamble Mexico, and had different positions in Research, Media and Marketing at TV Azteca.
She is currently participating at the International JIC’s Association (France); at the Board of Directors and the TV Committee of the MRC -Media Rating Council- (New York) and other Research Groups in Latin America.
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