Global Market Research 2008

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EUR 350 printed (p&p included) EUR 250 PDF
Members free PDF download in My ESOMAR or EUR 150 for printed report.
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"Market Research Explained is a must read for any manager interested in the voice of the market". Read Reviews
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ESOMAR Industry Report

Date of publication: 23.09.2008
ISBN: 92-831-0225-8

Global Market Research 2008 is the 20th annual industry study undertaken by ESOMAR and the 3rd to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global landscape.

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The report includes:

• Global & regional highlights and 5-year trend data
• Turnover and growth data on 74 countries
• Breakdowns of sources of turnover, spend by research method and design
• A new section on pricing
• Assessment of the outlook, key developments and competitive environment
• Expert insights current and future research needs in six industry sectors: fast-moving consumer goods, retail, pharmaceutical & healthcare, automotive, financial services and telecoms, media & entertainment
• Overview of the top 25 research companies and key financial figures of the top 10 firms
• A revamped industry journal providing a clearer overview of the main events in the industry during the last 18 months

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Price

Non-members:
EUR 350- for printed report and EUR 250- for PDF report

Members:
EUR 150- for printed report and free PDF download in My ESOMAR