The pressure is on
Innovation and the emotion commotion
August de los ReyesAbstract
The competitive environment for technology for consumers is changing. Capabilities, features, functions are no longer sufficient. Emotional engagement and compelling experiences will distinguish the successful consumer products of the future. Companies can adapt or die. Designing successful products for this new world requires we change the way we think about people and products. We also need to rethink techniques and processes we use of design and product research. This presentation provides a brief overview of a counter-intuitive (and therefore, controversial) design approach with the goal of eliciting positive irrational response. The primary focus will be a classic but innovative theory of human emotion that has simple and practical implications for both design and research.August de los Reyes
August de los Reyes works as the Experience Architect for Microsoft Surface. As the former creative director for the Windows Platform Core Innovation Group, he also researched emotional design as a member of the Advanced Studies Program at the Harvard University Graduate School of Design. Additionally, August is a PhD candidate in Industrial Design Engineering under the research initiative on Emotion and Design at the Technische Universiteit Delft in the Netherlands. August is a visiting associate at Oxford Internet Institute at the University of Oxford.
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