ASIA FAST FORWARD
inside the affluent space
Geoffrey YanChin Mun Hong
Sharanaya Sitaraman
Sue Phillips
Abstract
Wealth is being created in Asia at an unprecedented pace, and the share of world wealth held by Asian millionaires is expected to rise to 25% by 2011. In preparation of this new wealth, the presentation reviews the Asian affluent, and assesses what new norms are being created which may be transmitted to the new millionaires. The presentation is based on a study with two objectives: to understand the motivations of the super affluent, and whether the super affluent could be potential trend setters for the broader group.Geoffrey yan
Senior Manager, Global Marketplace Insights, American Express 15 years of international experience - combination of agency background and sector experience in financial services. Previously: MasterCard International (New York), Research agencies (HK & NY) Research Focus: brand usage & attitude tracking, Consumer segmentation, new product development. Particular product area expertise: global payments and financial services Academic backgrounds: bachelor of Commerce, University of Alberta, MBA, University of Georgia.
Chin Mun hong
Director, Global Marketplace Insights, American Expresss 15 years market research experience. Previously: McKinsey & Co, Citibank & ACNielsen. Research Focus: Segmentation, New Product Development. Particular product area expertise: Financial services Academic backgrounds: BA Econs, National University of Singapore.
Sharanya sitaraman
Associate Director, Qualitative Research 11 years’ experience in Qualitative Research in Asia. Previously: Started off with Probe Qualitative Research, IMRB Mumbai, India, Spent three years at Synovate Mumbai, India before moving to the Singapore office three years ago. Research Focus: Qualitative: Consumer and Brand Insight, concept development, ethnography. Particular product area expertise: FMCG, Media, Finance, Brand and Communications. Academic backgrounds: BA in Sociology, Post Graduate in Communications, specialising in Market Research.
Sue phillips
Regional Director, Qualitative Research 20 years’ of experience in regional & international research (6 in Asia). Previously: Regional Qualitative Director, SRG Asia/ AC Nielsen, most recently in UK running her own research agency, Eureka! Research. Research Focus: Qualitative: Strategic brand & product development, ideation, concept development, ethnography, “Bricolage”. Particular product area expertise: Communications, cosmetics, media, FMCG, utilities Academic backgrounds: 8 ‘O’ levels, 3 ‘A’ levels, BSc Hons (2:1) in Home Economics (!) which includes most usefully the Diploma of the Market Research Society.
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