Is the web killing the high street?
Abstract
Investigates whether or not online shopping can truly replace the High Street, and, if so, how?Assesses in detail the importance of the social aspect of High Street Shopping.
Demonstrates the power of investigating well developed hypotheses using innovative research techniques.
Outlines the conclusions of our research, charting our views on the future of online retail.
Graeme Lawrence
Business Development Director, Virtual Surveys Limited
Graeme oversees Sales and Marketing, as well as acting as an internal consultant on key client projects.
An Economics graduate, Graeme has over thirteen years of market research and marketing experience. Prior to joining Virtual Surveys, Graeme worked for Harris Interactive where he was Head of Consumer Sales and at BJM Research & Consultancy (now part of TNS) where he focused on Brand and Communications research. Previous to that he worked for Lloyds TSB, specifically investigating relationship marketing issues amongst both personal and business customers.
Graeme has extensive consumer research experience across a range of categories, including retail, finance, leisure & tourism and FMCG. Graeme Lawrence joined Virtual Surveys in February 2006
< BACKHelen Clark
Head of Qualitative Research, Virtual Surveys Limited
Helen graduated in 1988 from Leeds University with a degree in Zoology. After graduating she then spent the next three and a half years in marketing at GUS Home Shopping, firstly in sales promotion and then marketing. In 1992 she discovered market research and has spent the last 15 years building her experience. She has both agency (B&MR, Wirthlin & Harris Interactive) and client side experience (CWS) as well as extensive market research experience in both qualitative and quantitative research across a number of sectors including retail, travel, healthcare and finance. She is also a MRS accredited trainer and examiner. She joined Virtual Surveys research as their Head of Qualitative Director in.