WORLDWIDE MULTI MEDIA MEASUREMENT
Isabelle Le Roy
Director of Innovation, Havas Media, France
Isabelle Le Roy is the Innovation SVP of Havas Media France (from 2006). She has created in 2007, the Havas Media France Research Award in order to help searchers to test their hypotheses in the "real life" (researches dedicated to communication). Previously, she has been General Manager of MPG Ressources, the research company of the MPG France for 10 Years. Before joining media agency, she was working for research companies like TNS Worldpanel, SocioLogiciels, and Mediametrie or for the retailer side with Monoprix. She is member of IREP (Institut de Recherche sur les Etudes Publicitaires), CESP (Centre d'Etudes des Supports de Publicité), AFM (Association Française du Marketing) partner of the Havas Media Research Award and ...ESOMAR
KEEP ME INFORMED |