ESSENTIAL BRAND MEANING
Jean-Marc Sieffermann
Associate Professor in Sensory Analysis, ENSIA, France
49 years old (born July 15th, 1958)
Specialist in sensory science and consumer sensory behavior.
In charge of the Sensory and Sensometry Laboratory of AgroParisTech – Site de Massy (French public institute of higher education and research affiliated to the Ministry of Agriculture) since 1988.
PhD in Food Science (Paris VII – Paris XI – ENSIA university) dedicated to Sensory Descriptive Methodology.
Lecturer since 1988 to various research institutes (ENSIA Massy, ISAA Paris, ESC Toulouse, ISIPCA Versailles, Tours university, Rennes Agrocampus,…) and consultant in sensory methodology for private food and cosmetic industries.
Author of more than 65 papers in sensory science.
Inventor of the Flash Profile methodology.
Member of the Institute of Food Technology
Member of the Société Française de Cosmétologie