Qualitative Research in the 21st Century
Joining the 4th dimension
An interactive online journey with consumers and clients
Andera Gadeib & Catherine Genter
Abstract
Moet and Dialego will present a change in the way qualitative data can be collected and organized, in a 4-dimensionial qualitative research model: moving away from traditional research with coding and frequency measures to new, intuitive techniques implementing more interactivity between client and supplier, comprising co-creation and interactivity of researcher and client with consumers as well. Online visual text analysis helps to increase efficiency within the process. It will be shown how researchers can go on an interactive journey through the collective thoughts of a selected target group
Andera Gadeib
CEO & Founder, Dialego AG, Germany
Studies in Business Administration, Marketing Research and Business Information Sciences, at RWTH, Aachen, Germany; Maastricht, Netherlands and Fairfax, VA, U.S.A, currently working on PhD thesis on Online Market Research in Virtual Realities.
Founder of Dialego Foundation for Children that supports international charity projects with the help of online panels.
Honored with several awards, such as “Career of the Year”, “Tool of the Year” and nominee for Best Paper Award at ESOMAR´s Congress 2006.
Catherine Genter
Moët Hennessy, France
KEEP ME INFORMED |