Good quality, good business
New Insights into Optimizing Survey Questionnaire Design and Selecting a Mode of Data Collection
In recent years, survey methodology has faced important challenges in terms of response rates, cell phones, and emergence of new modes of data collection, most notably the Internet. New methods have been implemented to manage these challenges, but are those methods working well? Professor Krosnick has been conducting research exploring how methodological choices impact the accuracy of survey data, and his presentation will review some of his most recent work, with a special focus on surprising findings about how to optimize questionnaires.
Jon A. Krosnick
Jon Krosnick is Frederic O. Glover Professor in Humanities and Social Sciences at Stanford University, Professor of Communication, Political Science, and Psychology, and Director of the Stanford Methods of Analysis Program in the Social Sciences.
Author of four books and more than 140 articles and book chapters, Dr. Krosnick conducts research in three primary areas:
- Attitude formation, change, and effects
- The psychology of political behavior
- The optimal design of questionnaires used for laboratory experiments and surveys, and survey research methodology more generally.
Dr. Krosnick received a B.A. degree in psychology from Harvard University and M.A. and Ph.D. degrees in social psychology from the University of Michigan. He has taught courses on survey methodology around the world at universities, for corporations, and for government agencies, has provided expert testimony in court, and has served as an on-air election-night television commentator and exit poll data analyst and has testified in court on survey research methodology.
Dr. Krosnick's scholarship has been recognized with the Phillip Brickman Memorial Prize for Research in Social Psychology, the Midwest Political Science Association's Pi Sigma Alpha Award, the Erik Erikson Early Career Award for Excellence and Creativity in Political Psychology, and a fellowship at the Center for Advanced Study in the Behavioral Sciences. In his spare time, Dr. Krosnick plays drums with a contemporary jazz group called Charged Particles that has released two CD's internationally and tours across the U.S. and abroad.
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