Latin America 2008

• Overview
• Programme
• Venue
• Participating Companies
• Sponsorship
• Exhibition
• Marketing material

• Future Talent Meets the Industry

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SHIFTING PARADIGM

Karina Besprosvan

Research Manager LATAM, OMD Chile

OmnicomMedia group research manager for Chile and LATAM since January 2007. Before, Karina was OMD`s research director Chile since 2004, after the fusion between Optimum Media, Media Direction and Tactical Media, all media agencies related to BBDO Chile, DDB Chile and TBWA\Frederick, respectively.
In 2006, her unit received the award “Best Research LATAM unit from OMD”, distinction posted by the company’s CEO.
She holds university studies in Marketing, Advertising and Sociology, in Argentina. A Diploma in Business Planning from Westminster University, London. And holds a Master in consumer behaviour in UAI University Chile.
She is an active ESOMAR member, Adage, WARC, Ad Latina, Latin spots, and VNU group subscriber.

 

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