Qualitative Research in the 21st Century

Karina Meyer

CMI (Consumer and Market Insight) Senior coordinator, Unilever, Brazil

Graduated in Advertising, specialization in Communication Planning.

Before joining Unilever I had experience with Advertising agency. I have joined Unilever Brazil in 2003, prior work in Home Care category and since 2004 I have been working with Lux brand globally. In this position I have the opportunity to work globally with different regions such as ASIA, Latam, and AMET, what is a real challenge. 

Key areas of expertise are innovation, trends and consumer insight.

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