2015+ The Future Consumer and Emotional Consumption
Old ways of doing things - successful in the Industrial Age - are slowly but surely disappearing. The complexity of today's world is caused by global polarisation and contrasting consumer mindsets. Industry limits vanish; companies face the challenge from hyper-competition and will have to find new ways of creating value for itself, the consumer and society. In the Empowerment Age emotional consumption will set tomorrows agenda. So, how do we create meaning and growth in a society where we have it all but yet we want more?
Understanding Macro Trends is the key to develop new business solutions that meet the true needs of tomorrow's people. In this talk Anne Lise Kjaer illustrate the links between macro trends, behaviour and needs. Kjaer look at how society and consumer will change in the age where emotional consumption and empowerment branding sets the agenda for the 21st century business.
Anne Lise Kjaer's 'out of the box thinking' explores new ways to understand the future. The presentation is an overview of Macro Trends 2015+ and translate them into vital consumer insight. The presentation is meant as an inspiration for future strategies and will focus on new ways to business growth. Kjaer will introduce her unique trends management tools that give a holistic blueprint of the future.
Anne Lise Kjaer
Founder & Director kjaer global, UK
Anne Lise Kjaer’s exceptional eye for social trends is matched by an original and inspiring way of translating fledgling concepts into commercial business propositions. She is a popular and hugely charismatic speaker – with regular conference and lecture engagements throughout Europe, Scandinavia and North America. Her audiences range from today’s leading executives to tomorrow’s brand developers.
Anne Lise Kjaer’s insight into every area of futures – from food to fashion, cars and electronics to the next big thing in retail – has given her a worldwide client base and a unique ability to engage and inspire her audiences. ‘The future is not some place we go but one we create,’ she says.
Anne Lise Kjaer’s client base numbers over 100 international corporations – an A-Z of world-leaders including IKEA, BMW, Puma, Masterfoods, Sony and Toyota. Her speciality is bridging the creative and intellectual process – shaping the strategy and the core concepts that are driving businesses and brands of the future.
This unique world vision was defined by Matthew Temple in the Financial Times thus: ‘as fertile as Dali’s only she creates social prototypes…based on nascent trends.’ But Kjaer’s real talent is to create clarity out of the many and complex micro trends that threaten to overwhelm and confuse us. By defining future consumers, she breathes life and inspiration into the serious business of designing and marketing into the 21st century.
Her pan-European career began in the trends forecasting business – via her native Denmark, Paris and Hamburg – and led eventually to London where her unique philosophy was further developed. Using holistic principles, by combining scientific with social, emotional and spiritual research, the company builds up a complete multidimensional picture of the next generation of consumers - and their must-have products and services. ‘Our methodology is complex and many-layered, but the core philosophy is simple - by logic we prove, by intuition we discover,’ says Kjaer.
‘We are surrounded by conflicting trends, yet so many of them will fall by the wayside. So the key – as never before – is to view the future consumer not as mere end user, but as a dynamic part of your business growth,’ says Kjaer. ‘If the challenge is to create clarity out of complexity, then that means getting to know - and identify with - your consumers. Only then can you understand what they will want from you.’