The paradox of retail consolidation amidst shopper fragmentation
Ethan works directly with a team of researchers covering the largest European retailers including Lidl, Carrefour, Metro, Auchan and Tesco. In addition, he is part of MVI’s global research network which conducts annual studies on four continents. Ethan will draw from MVI’s wide range of geographic experience and share his views on the paradox of retail sector consolidation amidst shopping trip fragmentation. This speech will examine the critical role of market research for retailers and their suppliers as they look to build increasingly large scale businesses at a time when consumers in many markets are keen to broaden the range of shopping and consumption experiences in their daily lives.
Ethan S.Sinick
Vice President, Europe Management Ventures, Inc. (MVI)
Based at MVI’s offices in London, Ethan is responsible for the development of MVI’s European training, facilitation and consultancy products. Ethan works as part of a team covering the largest European retailers including Lidl, Aldi, Carrefour, Metro Cash and Carry, Auchan, Tesco and Wal-Mart.
Prior to leading MVI’s entry into Europe, Ethan directed the International Facilitated Products Group, a team that studied global accounts from MVI’s Boston headquarters.
Ethan’s other MVI experiences include editing MVI’s renowned retailer intelligence publication and selling national accounts. Ethan has been published and quoted in a range of industry periodicals, and has been a frequent speaker at industry events in America and Europe.
Ethan graduated Cum Laude with a B.A. in English and History from the University of Rochester in New York.
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