KMR GROUP
Website: www.kmr-group.com
Founded: 1998
Contact details
| Address | Ealing Gateway 26-30 Uxbridge Road Ealing London W5 2BP United Kingdom |
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Tel | +44 20 8433 4010 |
| Fax | +44 20 8433 4001 | |
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enquiries@kmr-group.com |
Contact persons
Key people: Andy Brown, Ken Holden, Richard Asquith, Annette Nazaroff, Susan Webster
Contact for international research: Andy Brown, Tel.: +44 20 8433 4109.
Company profile
The KMR Group is an integrated research, information and software group. It specialises in marketing and media survey solutions, software systems for data analysis, and advanced analytical tools. It provides a portfolio of internationally harmonised research tools that enable brand owners, and media planners, buyers and sellers, to access audience and marketing information locally, regionally or globally.
Key companies within the KMR Group are: AGB Nielsen Media Research, BMRB, JFC Informatique, KMR Americas, KMR Software and MediaFax.
KMR Group is a Millward Brown Company.
Custom research
KMR Group companies have experience of producing high quality custom research at local, regional and multi-country level. They can help you extract maximum value from your data through data fusion and integration. Through consultancy services, the KMR Group can also provide tailored data analysis and reports.
Contact: Richard Asquith +44 (0)20 8433 4080
Email: richard.asquith@kmr-group.com
Data analysis systems
KMR Software is one of the world’s largest and most experienced providers of software solutions for data analysis, with particular expertise in the media planning field. KMR Software design, develop and market software systems that enable clients to access custom and syndicated research in over 50 countries.
Contact: Ken Holden +44 (0)20 8433 4141
Email: ken.holden@kmr-group.com
Multi-channel planning
Compose is a unique and highly cost-effective channel planning platform. It defines the most appropriate combinations of communications channels for brand strategy, taking into account above- and below-theline options. It provides solutions tailored to specific business objectives, based on robust data sources and interactive software. Compose has been developed by KMR Group jointly with Pointlogic. It is currently available in the US and the UK.
Contact: Geoff Wicken +44 (0)20 8433 4384
geoff.wicken@kmr-group.com
Syndicated marketing and media surveys
KMR Group is constantly expanding, researching the markets and media that matter to you. The global TGI network now operates single-source consumer and media studies in over 50 countries worldwide.
Contact: Andy Brown +44 (0)20 8433 4109
Email: andy.brown@kmr-group.com
TV audience measurement systems (TAM)
KMR Group has interests in over 45 TAM services. Locations include Latin America, Asia Pacific, India and Central and Eastern Europe.
Contact: Andy Brown +44 (0)20 8433 4109
Email: andy.brown@kmr-group.com