SHIFTING PARADIGM
Overview
In the Global Market Research Industry, Latin America is the fastest growing region, punching well above US1 billion (Source: ESOMAR Global Market Research 2007). The region is becoming a protagonist in the centre of the globalisation process. Along side China and India it is set to keep on growing during the next period turning the crisis of the recent past into an opportunity for development. We are witnessing a new paradigm: Latin America with all its idiosyncrasies and ambiguities is going through a mind shift where success is considered a real possibility.
Our Conference in Mexico City explores this paradigm shift from three angles:
- Globalisation as a reality - Localisation as an opportunity;
- Thriving in the paradox;
- Catching up with innovation.
We want to share great stories of synergy with local teams and exciting developments from within and outside the region.
Programme committee
Fernando Moiguer (Committee Chair)
Director of CCR LATAM, Argentina
Karina Besprosvan
Research Manager LATAM OMD, Chile
Samanta Kenney
CI Senior Associate LASA, General Mills, USA
Martha Rojas
Market Research Manager Pepsi Cola, Venezuela
Leticia Carneiro da Silva
Senior Market Research Manager J&J, Brazil
Maria Luisa Rdz Toscano
Market Research Director CCM, Mexico