Luxury brands

• Overview
• Programme
• Who should attend?
• Venue
• Choice of accommodation
• Participating companies

2007 events

• Retail
• Asia Pacific
• Consumer Insights
• Luxury Brands
• WM3
• Congress 2007
• Panel Research
• Qualitative
• Fragrance

Luxury –
what's it all about?

There was a time when the term ‘Luxury’ was applied to an exclusive group of products, targeted at an ‘exclusive’ group of people but nowadays even teabags and toothpaste can be called ‘luxury’.

Is the industry at risk of becoming a victim of its own success?

Dinner sponsor

Overview

There was a time when the term ‘Luxury’ was applied to an exclusive group of products, targeted at an ‘exclusive’ group of people. Nowadays, it is no longer just the rich and famous who buy luxury brands; consumers from all walks of life surround themselves with exquisite and luxury brands.

If traditional luxury brands become easily accessible to the masses and if everything from teabags to toothpaste can call itself ‘luxury’ - is the industry at the risk of becoming a victim its own success?

Time to understand the ‘raison d’être’ of luxury. From high–end premium goods to the affordable luxury of the masses, only a sophisticated understanding of the luxury consumer can generate loyalty and secure sales.

ESOMAR’s Luxury Brands Forum addresses the challenges and opportunities of the luxury markets. Space is limited to keep this forum interactive and full of quality debate

At this special 1.5 day event, we will immerse ourselves in the world of luxury.

Luxury Report 2007

A report from the Luxury Brands Forum is available for members to download in My ESOMAR.

Full details on ESOMAR membership benefits are also available online.

Advisory board

Mark Whiting
Director of Marketing Intelligence Services, Moët Hennessy

Catherine Jubin
Managing Director, The International Luxury Business Association

Marco Bevolo
Director Foresight and Trends, Philips Design