Programme
Download Programme
(PDF FILE 2.5 MB)
| WEDNESDAY 9 MAY |
|
| 16.00 - 18.00 |
FORUM REGISTRATION Palazzo Capponi Lungarno Guicciardini, I |
| 19.00 - 20.30 | WELCOME RECEPTION Sky Lounge of the Hotel Continentale Vicolo dell'Oro 6 |
| THURSDAY 10 MAY |
|
| WELCOME AND OPENING (09.00 - 09.20) |
|
 |
Opening Véronique Jeannin ESOMAR Director General |
|
|
Programme introduction Mark Whiting Director of Marketing Intelligence Services, Moët Hennessy |
| GLOBAL LUXURY LANDSCAPE (09.20 - 10.35) |
|
 |
Defining global luxury Marc Cohen Director, Ledbury Research There are many reports estimating the size and growth of the luxury global sector market, but measuring the market is difficult, especially as the definition of “luxury” is open to interpretation. Marc Cohen, a leading luxury specialist at Ledbury Research which focuses on understanding wealthy consumers, presents his view of the luxury and the luxury industry, facts and figures and trends on the industry worldwide, and its prospects in the future. |
 |
Leading edge luxury on the global high street Kate Ancketill Managing Director, GDR Creative Intelligence With 10 years in the design industry and 7 years in global trend analysis, Kate takes you on a visually spectacular global tour of luxury concepts in retail and leisure, covering innovative design of environments, technology and service. |
| LUXURY: NEW DIMENSIONS AND ETERNAL DILEMMAS (10.55 - 12.10) |
|
 |
Luxury brand dilemmas Exclusivity in the age of mass affluence Paul Nunes Executive Research Fellow, Accenture Institute for High Performance Business and author of “Mass Affluence” Income distribution is changing in the U.S. and around the globe, creating unprecedented access to conventional luxury. How are luxury companies and mass marketers responding to the growth of “mass affluence,” and what must luxury companies do to preserve and further exploit their advantages in this new age of unprecedented spending power? This presentation will cover trends in purchasing power, company strategies that are leading to the democratization of luxury, and imperatives for luxury companies hoping to thrive in this new era. |
 |
The new luxe Nick Compton Features Editor, Wallpaper* The exclusive are even more elusive ……although global luxury goods sales are reported to be on the up, the most sophisticated consumer is developing a different concept of luxury; their objects of desire have become intangible. Nick Compton, Features Editor at Wallpaper* reports on the phenomena of “luxury” in contemporary society. |
| KEYNOTE INTERVIEW (12.10 - 13.00) |
|
|
|
KEYNOTE Fabrizio Gaggio Fabrizio Gaggio is the CEO of Lungarno Hotels, the Italian hospitality company of the Salvatore Ferragamo Group based in Florence. In 1995, the Ferragamo family decided to diversify into the luxury hotel business. |
|
|
GUEST INTERVIEWER Stan Stalnaker Guest interviewer Stan Stalnaker, a noted cultural commentator and Founder of Hub Culture joins Fabrizio on stage to discover the compelling story of how the Ferragamo family’s philosophy and vision has created the luxury experience, without the “Salvatore Ferragamo” branding. |
| THE BUSINESS CASE FOR THE LUXURY EXPERIENCE (14.30 - 17.30) |
|
 |
Nothing is luxurious Joe Ferry Head of Design & Service Design, Virgin Atlantic Airways When travelling long haul, there are many elements in the customer experience that add enormous value, by their absence. Joe Ferry’s compelling story demonstrates how Virgin Atlantic concentrates on the entire customer experience to add value, at each touch point, by combining both design and service design in the development of all innovations and concepts. |
 |
A different retail format for the luxury industry Massimiliano Benedetti Global Sales & Marketing Director YOOX Group With so many high net worth individuals on the Internet, how can luxury brands reach them online and create the ultimate luxury retail experience on a screen? Are new business models such as luxury discounter websites a threat or an opportunity for ‘traditional’ brands? |
 |
“Active Luxury" The effects of being authentic Roland Heiler Managing Director, Porsche Design Every branded luxury product is a promise. Keeping that promise is essential for the long-term success of a luxury brand. But keeping that promise often means withstanding commercial temptations, it also means careful control of the distribution channels. Above all, it means delivering the content and quality the customer associates with the brand. The Philosophy of Porsche Design has its roots in the car company. It is about driving, not about being driven. Engineered Luxury is about experiencing and not about being served. Roland Heiler’s presentation explores how the principle of “Active Luxury” can be successfully applied to a diverse range of products. |
| 19.30 - 21.30 | NETWORKING DINNER Ristorante Borgo san Jacopo Hotel Lungarno (Borgo San Jacopo 14) Sponsored by: Il Senso del Lusso – Fiere di Parma |
| FRIDAY 11 MAY |
|
| KEYNOTE INTERVIEW (09.00 - 09.30) |
|
|
KEYNOTE Michele Norsa Michele Norsa is chief executive of Salvatore Ferragamo, the Italian luxury goods group. Mr Norsa speaks with guest interviewer Stan Stalnaker about the challenges of managing a global brand whilst still retaining its exclusivity and talks about his future plans for business growth.
|
| THE LUXURY CONSUMER (09.30 - 10.45) |
|
  |
The drivers and dynamics of luxury desire Ben Wood Business Development Director, Added-Value Paul McGowan CEO, Global Clients, Added-Value Traditional luxury 'rules' are being challenged as the luxury market explodes across a range of new geographies and targets. This presentation explores:
|
 |
Who has the power to kill a brand? Mark Whiting Director of Marketing Intelligence Services, Moët Hennessy Mark explores the power of the consumer and ultimately how they can relegate a brand. His message is clear, brands need to co-create and craft a dialogue with the consumer, rather than a monologue. |
 |
The dilemma of choice Simon Wilson Director, The Hasley Group The luxury market is a melting pot of constant product and service innovation, complex demand structures and the transient emotional, rather than rational, needs of a highly independent and individual customer body. Simon explores the relationship of the target customer to the luxury consumer group as a whole, how these consumers gather information about the various segments and how this feeds into the luxury purchase funnel. He also explores the marked difference between the way men and women view luxury goods and services and the potential seismic effect that the Generation X cohort will have in the future. |
| MASTERCLASS (11.05 - 13.10) |
|
| How to gain insights about luxury consumers This interactive session deep dives into the world of the luxury consumer and discusses how these insights can be leveraged for business growth. Participants will be challenged in a fun but insightful exercise, to develop a new product/service for an existing luxury brand with the assistance of an expert panel. Consideration will be given to:
|
|
| FERRAGAMO EXPERIENCE (14.15 - 16.00) |
|
 |
A personal tour of the Salvatore Ferragamo headquarters and museum. Piazza Santa Trinita |
.jpg)
|
KEEP ME INFORMED |