Latin America 2008

 



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SHIFTING PARADIGM

Leticia Carneiro da Silva

Senior Market Research Manager J&J, Brazil

Leticia has been a Market Researcher for more than 10 years. She started her career in British American Tobacco, where she spent 7 years, including a 15 months experience at the headquarters in London.
Since 2002 she has been working for Johnson & Johnson as Regional Manager for Latin America. Currently Leticia is responsible for brands such as Listerine, Stayfree, Carefree, o.b., KY, Band-Aid, Nicorette, Tylenol and Mylanta.
Leticia is married and has a 3 year-old son, Leonardo.

 
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